{"id":159948,"date":"2022-10-03T11:53:53","date_gmt":"2022-10-03T09:53:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=159948"},"modified":"2022-10-03T14:47:53","modified_gmt":"2022-10-03T12:47:53","slug":"ventas-miogroup-crecen-en-primer-semestre-2","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=159948","title":{"rendered":"Las ventas de MioGroup crecen un 14% en su primer semestre"},"content":{"rendered":"<p><strong>Tras su salida a Bolsa el pasado verano, MioGroup ha dado a conocer a sus inversores los primeros resultados, correspondientes al primer semestre de 2022. La compa\u00f1\u00eda ha registrado una cifra de negocio r\u00e9cord de 35 millones de euros, un 14% m\u00e1s que en el mismo periodo del pasado a\u00f1o.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan explican desde la consultora de marketing y transformaci\u00f3n digital, <strong>un 60% del crecimiento de ventas ha sido org\u00e1nico, que combinado con la adquisici\u00f3n de dos empresas en este periodo ha elevado el margen bruto un 44%.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre los factores que han impulsado dicho crecimiento, desde la compa\u00f1\u00eda destacan la positiva evoluci\u00f3n de la actividad comercial, que pasa por un mejor posicionamiento de su propuesta, una mayor diferenciaci\u00f3n de la competencia y una oferta de servicios m\u00e1s diversificada y de mayor valor a\u00f1adido.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cNuestra evoluci\u00f3n en este primer semestre de 2022 debe verse desde la perspectiva de una compa\u00f1\u00eda en transformaci\u00f3n tras nuestra salida a Bolsa el pasado verano\u201d, argumenta <strong>Yago Arbeloa<\/strong>, presidente de<strong> MioGroup<\/strong>. \u201cHemos trabajado en fortalecer la estructura organizativa del grupo para prepararla para acoger el crecimiento inorg\u00e1nico tras la incorporaci\u00f3n de nuevas empresas, as\u00ed como para internacionalizar nuestra oferta\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La compa\u00f1\u00eda crece en todas las l\u00edneas de negocio. Sobre todo, en consultor\u00eda estrat\u00e9gica de marketing digital, donde ha diversificado su porfolio de servicios de alto valor a\u00f1adido, en especial, en data y marca.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para ello, ha adquirido dos compa\u00f1\u00edas. Por un lado, <strong>Datarmony, especializada en desarrollar soluciones de explotaci\u00f3n de datos basadas en inteligencia artificial y aprendizaje de m\u00e1quina<\/strong> y con oficina en Barcelona; y <strong>Firma, que presta servicios de consultor\u00eda e imagen de marca<\/strong> y que, adem\u00e1s de una oficina en la Ciudad Condal, cuenta con otra en Miami.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De igual modo, ha puesto en marcha una colaboraci\u00f3n con varias compa\u00f1\u00edas independientes de Europa para dar servicio a clientes que demandan estrategias en distintos pa\u00edses con una gesti\u00f3n centralizada. Y se han incorporado cinco directivos para reforzar la estructura del grupo y prepararlo para atender el crecimiento org\u00e1nico e inorg\u00e1nico y escalar sus operaciones a nivel internacional. A cierre del semestre, <strong>la plantilla de MioGroup alcanza los 279 empleados.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asimismo, ha continuado con el desarrollo de tecnolog\u00eda propia. En este periodo, ha dise\u00f1ado un nuevo modelo de medici\u00f3n de impacto de publicidad en Exterior dentro de su tecnolog\u00eda propietaria SPOON. Un modelo que, unido a los ya existentes para TV y radio, permite la medici\u00f3n integral del impacto obtenido por todas las inversiones en medios offline, incluyendo aquellas en patrocinios de marca &#8211; tanto de forma directa como por contribuci\u00f3n a los canales digitales-; as\u00ed como la optimizaci\u00f3n de la combinaci\u00f3n de medios para maximizar el retorno del negocio.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con un 60% de crecimiento org\u00e1nico, la consultora de marketing y transformaci\u00f3n digital logra elevar su margen bruto un 44%. <\/p>\n","protected":false},"author":29,"featured_media":159950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[76],"class_list":["post-159948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las ventas de MioGroup crecen un 14% en su primer semestre<\/title>\n<meta name=\"description\" content=\"Con un 60% de crecimiento org\u00e1nico, la consultora de marketing y transformaci\u00f3n digital logra elevar su margen bruto un 44%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=159948\" \/>\n<meta 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