{"id":159826,"date":"2022-09-29T11:32:42","date_gmt":"2022-09-29T09:32:42","guid":{"rendered":"https:\/\/ipmark.com\/?p=159826"},"modified":"2022-09-29T12:28:37","modified_gmt":"2022-09-29T10:28:37","slug":"laliga-firma-acuerdo-con-snapchat","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=159826","title":{"rendered":"LaLiga firma un acuerdo con Snapchat para reforzar su estrategia digital"},"content":{"rendered":"<p><strong>LaLiga y la aplicaci\u00f3n de realidad aumentada Snapchat han anunciado una alianza a trav\u00e9s de la cual llevar\u00e1n el mejor f\u00fatbol a millones de j\u00f3venes aficionados, gracias a un Discover Show llamado LaLiga Show Time, as\u00ed como Stories y Spotlight publicados por la cuenta de Snap Star de LaLiga.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Esta alianza, que tambi\u00e9n incluye la creaci\u00f3n de experiencias de realidad aumentada, cameos, bitmojis, filtros y stickers, refuerza la apuesta de la firma deportiva de llegar a nuevas audiencias aprovechando las tecnolog\u00edas digitales m\u00e1s innovadoras, y la estrategia de expansi\u00f3n y crecimiento de Snapchat a nivel global.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEste acuerdo supone un paso adelante para LaLiga en su estrategia de digitalizaci\u00f3n y atracci\u00f3n de las audiencias j\u00f3venes, as\u00ed como un refuerzo de nuestro trabajo en las redes sociales. Entre las principales ligas europeas, somos l\u00edderes en n\u00famero de seguidores en las redes sociales, ya que actualmente tenemos m\u00e1s de 164 millones, una cifra r\u00e9cord\u201d, ha informado <strong>Alfredo Bermejo<\/strong>, director de estrategia digital de<strong> LaLiga<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEsta es la primera alianza de Snap con una gran liga europea y una nueva forma para que los aficionados disfruten de su deporte favorito, ya sea viendo los res\u00famenes de los partidos, jugando y compartiendo experiencias de realidad aumentada o vistiendo a su bitmoji con la equipaci\u00f3n de su equipo favorito\u201d, ha destacado por su parte <strong>Alejandro Arenas<\/strong>, responsable de alianzas deportivas internacionales de<strong> Snap Inc.<\/strong>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con m\u00e1s de 600 millones de usuarios activos mensuales, durante el a\u00f1o pasado<strong> 205 millones de personas vieron contenido deportivo en Snapchat.<\/strong> En el segundo trimestre, la plataforma aglutin\u00f3 m\u00e1s de 40 canales Discover, con una audiencia global media de m\u00e1s de 25 millones, con un 40% m\u00e1s de usuarios de 25 a\u00f1os o m\u00e1s que participan en programas y contenidos de editores en la app.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El acuerdo con Snapchat permitir\u00e1 a LaLiga contar con un Discover Show y ofrecer m\u00e1s experiencias y contenido a los aficionados del deporte rey, usuarios de la app. <\/p>\n","protected":false},"author":29,"featured_media":159828,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[148],"class_list":["post-159826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-social-media"],"acf":[],"yoast_head":"<!-- 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