{"id":159731,"date":"2022-09-28T11:02:15","date_gmt":"2022-09-28T09:02:15","guid":{"rendered":"https:\/\/ipmark.com\/?p=159731"},"modified":"2022-09-28T16:09:11","modified_gmt":"2022-09-28T14:09:11","slug":"crece-numero-de-influencers-con-mas-de-100000-seguidores","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=159731","title":{"rendered":"Crece el n\u00famero de influencers con m\u00e1s de 100.000 seguidores"},"content":{"rendered":"<p><strong>Cada vez son m\u00e1s las marcas que apuestan por incorporar a los influencers en su estrategia de marketing. Lo demuestra el hecho de que el marketing de influencia sea la partida publicitaria que m\u00e1s crece desde 2020, un 23,9%, superando otras \u00e1reas de inversi\u00f3n como son los eventos corporativos o el branded content.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan datos de Infoadex, <strong>los influencers son la octava partida con mayor inversi\u00f3n publicitaria, del orden de 93,7 millones de euros, un 23,9% m\u00e1s que en 2020.<\/strong> Aunque a\u00fan queda lejos del presupuesto destinado a otras \u00e1reas como marketing telef\u00f3nico (1.531 millones), el email marketing (1.463 millones) y el merchandising (1.424 millones).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En cualquier caso, se prev\u00e9 un futuro pr\u00f3spero para el sector de los influencers. Seg\u00fan recuerda<strong> N\u00e9stor Tejero<\/strong>, CEO de la plataforma educativa de marketing digital <strong>OpenMarketers<\/strong> y de Agencia Reinicia, \u201cese crecimiento es constante y notable, lo que nos permite observar una tendencia al alza que tendr\u00e1 todav\u00eda varios a\u00f1os de expansi\u00f3n\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Crece la partida presupuestaria y tambi\u00e9n los profesionales que se dedican a ello. Seg\u00fan datos de 2btube, agencia que gestiona contenido de numerosos influencers,<strong> el n\u00famero de personas con m\u00e1s de 100.000 seguidores ha aumentado un 23% y ya alcanzan los 9.000 perfiles en nuestro pa\u00eds<\/strong>. Asimismo, <strong>ya hay cerca de 900 personas con m\u00e1s de un mill\u00f3n de seguidores en sus redes sociales, lo que supone un aumento del 28% en un solo a\u00f1o.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este mayor n\u00famero de influencers lleva aparejado asimismo el aumento de los equipos de marketing digital que trabajan en la sombra para ellos. De igual modo, en el trabajo de cada marca con influencers, existe un gran trabajo previo por parte de la primera elaborando una estrategia en la que se contempla una selecci\u00f3n de influencers m\u00e1s alineados con los valores de la marca y con los que les gustar\u00eda colaborar, adem\u00e1s del presupuesto, el producto a publicitar o los canales que se usar\u00e1n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSe habla mucho de los influencers, pero no se tiene en cuenta que detr\u00e1s hay una gran estrategia de marketing estudiada por la marca, que evita correr el m\u00ednimo riesgo posible para conseguir que haya un retorno\u201d, subraya Tejero.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La plataforma cuenta ya con cursos gratuitos que se abordan aspectos con los que trabajan diariamente los equipos de marketing de los grandes influencers. Desde las estrategias de marketing y el sistema ACE, al estudio de redes sociales o la anal\u00edtica web. Sin embargo, muestra del potencial que tiene, OpenMarketers abrir\u00e1 pr\u00f3ximamente un curso \u00fanico dirigido al marketing con influencers.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el \u00faltimo a\u00f1o se ha contabilizado un 23% m\u00e1s de perfiles con m\u00e1s de 100.000 seguidores, y un 28% m\u00e1s de usuarios que acumulan una audiencia de m\u00e1s de un mill\u00f3n de personas. <\/p>\n","protected":false},"author":29,"featured_media":159734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[383,175],"class_list":["post-159731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-influencers","tag-inversion-publicitaria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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