{"id":15963,"date":"2012-11-29T10:00:38","date_gmt":"2012-11-29T10:00:38","guid":{"rendered":"https:\/\/ipmark.com\/hacia-la-reinvencin-del-marketing-farmacutico\/"},"modified":"2012-11-29T10:00:38","modified_gmt":"2012-11-29T10:00:38","slug":"hacia-la-reinvencin-del-marketing-farmacutico","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=15963","title":{"rendered":"Hacia la reinvenci\u00f3n del marketing farmac\u00e9utico"},"content":{"rendered":"<p>En la jornada intervendr\u00e1n Manel Vera, director de Ferrer Helthcare; Jos\u00e9 M. Fabregas, director del M\u00e1ster de Marketing Farmac\u00e9utico de la Barcelona School of Management-UPF; y Xavier Olba, digital business strategy manager de Sanofi. Elena Sancha, miembro del \u00d3rgano de Direcci\u00f3n del Forum Marketing, actuar\u00e1 como moderadora.<\/p>\n<p>La industria farmac\u00e9utica est\u00e1 atravesando momentos dif\u00edciles. Despu\u00e9s de las nuevas normas sobre medicamentos y tras al constante ca\u00edda de la inversi\u00f3n p\u00fablica durante los \u00faltimos tres a\u00f1os, ha llegado el momento de de busca soluciones, nuevas ideas y f\u00f3rmulas para reinventar el sector.<\/p>\n<p>Toda crisis encierra una oportunidad, pero para aprovecharla, hay que empezar a repensar la forma en que se pr\u00e1ctica el marketing en el mundo farmac\u00e9utico, y enfocarlo desde el punto de vista del paciente y del consumidor, que desea ser informado y tener acceso a las innovaciones.<\/p>\n<p>En la jornada se examinar\u00e1n las soluciones que est\u00e1n adoptando las empresas m\u00e1s importantes e innovadoras del sector.<\/p>\n<p><b>Agenda de la jornada<\/b><\/p>\n<p><b>D\u00eda: 29 de noviembre de 2012.<\/b><br \/>\n<b>Horario: de 8.30 a 11.00. La recepci\u00f3n de asistentes se har\u00e1 de 8.30 a 9.00 horas.<\/b><br \/>\n<b>Lugar: Seu de Foment, en Via Laietana, 32.<\/b><\/p>\n<p><a class=\"enlace\" style=\"font-size:100%\" href=\"http:\/\/www.foment.org\/inscripcion_eventos\/index.h3p?id_evento=11927&amp;departamento=25\">INSCRIPCI\u00d3N GRATUITA<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la jornada intervendr\u00e1n Manel Vera, director de Ferrer Helthcare; Jos\u00e9 M. Fabregas, director del M\u00e1ster de Marketing Farmac\u00e9utico de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-15963","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hacia la reinvenci\u00f3n del marketing farmac\u00e9utico - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=15963\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hacia la reinvenci\u00f3n del marketing farmac\u00e9utico - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"En la jornada intervendr\u00e1n Manel Vera, director de Ferrer Helthcare; Jos\u00e9 M. 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