{"id":159480,"date":"2022-09-26T16:35:36","date_gmt":"2022-09-26T14:35:36","guid":{"rendered":"https:\/\/ipmark.com\/?p=159480"},"modified":"2022-09-26T16:36:48","modified_gmt":"2022-09-26T14:36:48","slug":"caixabank-o2-y-repsol-lideres-en-inversion-digital-en-julio-y-agosto","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=159480","title":{"rendered":"CaixaBank, O2 y Repsol, l\u00edderes en inversi\u00f3n digital en julio y agosto"},"content":{"rendered":"

CaixaBank (2,67%), O2 (2,03%) y Repsol (1,93%) han liderado la inversi\u00f3n publicitaria digital en julio y agosto, como recoge el \u00faltimo informe de Arce Media. En total, estos dos meses se lanzaron 41.962 creatividades elaboradas por 8.639 marcas.<\/b><\/p>\n

Tras Repsol, la partida digital estuvo liderada por Renfe (1,52%), Alcampo (1,52%), Iberdrola (1,52%), IQOS (1,50%), KIA (1,40%), El Corte Ingl\u00e9s (1,28%) y Movistar (0,17%). Las compa\u00f1\u00edas optaron la mayor\u00eda por ejecutar sus activaciones en <\/span>YouTube <\/b>(16,17%). A cierta distancia, la cabecera <\/span>Marca<\/span><\/i>, con el 8,07%; y <\/span>AS<\/span><\/i>, con el 5,30%. El top 5 cierra con<\/span> El Pa\u00eds<\/span><\/i> (5,0%) y <\/span>El Mundo<\/span><\/i> (3,64%).\u00a0<\/span><\/p>\n

El 72,2% de la publicidad digital lanzada estos meses ha sido<\/span> directa<\/b>, mientras que el resto, el 27,28%, <\/span>program\u00e1tica<\/b>. Acerca del tipo, el 70,74% fue display y el 29,26% v\u00eddeo.<\/span><\/p>\n

Principales sectores<\/b><\/h3>\n

El principal sector ha sido<\/span> Servicios P\u00fablicos y Privados, <\/b>con 1.737 marcas y 5.473 creatividades lanzadas en canales digitales en julio y agosto. Distribuci\u00f3n y Restauraci\u00f3n, en segundo lugar, con 1.358 marcas y\u00a0 8.434 creatividades, industria que cae del primer puesto registrado en <\/span>junio<\/span><\/a>. La lista sigue con Transporte, Viajes y Turismo, con 633 marcas y 3.064 creatividades activadas en el periodo analizado.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

El principal sector ha sido Servicios P\u00fablicos y Privados, con 1.737 marcas y 5.473 creatividades.<\/p>\n","protected":false},"author":30,"featured_media":159481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[175],"class_list":["post-159480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-inversion-publicitaria"],"acf":[],"yoast_head":"\nCaixaBank, O2 y Repsol, l\u00edderes en inversi\u00f3n digital en julio y agosto<\/title>\n<meta name=\"description\" content=\"El principal sector ha sido Servicios P\u00fablicos y Privados, con 1.737 marcas y 5.473 creatividades activadas en julio y agosto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=159480\" \/>\n<meta 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