{"id":159461,"date":"2022-09-23T14:08:06","date_gmt":"2022-09-23T12:08:06","guid":{"rendered":"https:\/\/ipmark.com\/?p=159461"},"modified":"2022-09-23T14:52:46","modified_gmt":"2022-09-23T12:52:46","slug":"carnicas-serrano-reivindica-la-felicidad-como-fuente-de-energia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=159461","title":{"rendered":"C\u00e1rnicas Serrano reivindica la felicidad como fuente de energ\u00eda"},"content":{"rendered":"<p><b>La empresa familiar de capital 100% valenciano, C\u00e1rnicas Serrano, ha lanzado la campa\u00f1a \u2018Energ\u00eda de la buena\u2019 para reivindicar la felicidad como fuente de energ\u00eda, m\u00e1s all\u00e1 de las necesidades energ\u00e9ticas del d\u00eda a d\u00eda.<\/b><\/p>\n<p>La campa\u00f1a, desarrollada por la agencia\u00a0<b>Esteve Durb\u00e1,<\/b>\u00a0cuenta con tres piezas audiovisuales y una\u00a0<a href=\"https:\/\/pasateaserrano.com\/energiadelabuena\/\">plataforma web,<\/a>\u00a0que estar\u00e1 activa hasta el pr\u00f3ximo 15 de noviembre. Se completa con un plan de medios en el\u00a0<b>entorno digital<\/b>, con el que se espera alcanzar m\u00e1s de 20 millones de impactos.\u00a0<b>Royal Comunicaci\u00f3n<\/b>, a cargo del plan de medios.<\/p>\n<p>Este trabajo adem\u00e1s cuenta con una serie de\u00a0<b>activaciones offline<\/b>, entre las que destaca una acci\u00f3n enmarcada en el patrocinio por parte de\u00a0<strong>Serrano del Marat\u00f3n y Medio Marat\u00f3n Valencia Trinidad Alfonso.\u00a0<\/strong><\/p>\n<p>Una acci\u00f3n que la compa\u00f1\u00eda ofrecer\u00e1 a comienzos de octubre a participantes de estas dos importantes pruebas deportivas (200 corredores) y que se materializar\u00e1 en una jornada repleta de \u201cenerg\u00eda de la buena\u201d: una hora de rodaje dirigida por atletas de referencia del\u00a0<strong>Club de Atletismo Serrano<\/strong>\u00a0y un almuerzo con productos de la firma.<\/p>\n<p><b>\u00c1lex Salvador<\/b>, director de marketing de la compa\u00f1\u00eda, destaca que \u201chemos querido conectar las\u00a0<b>motivaciones de compra de car\u00e1cter expl\u00edcito y funcional<\/b>, aquellas que pertenecen a la categor\u00eda de producto, con las motivaciones de compra impl\u00edcitas, que tienen un car\u00e1cter psicosocial\u201d. As\u00ed, este trabajo muestra \u201csituaciones placenteras que culminan en diferentes momentos de consumo\u201d.<\/p>\n<p><iframe loading=\"lazy\" title=\"Pura Energ\u00eda - Energ\u00eda de la buena con Serrano\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/q_plEE9AZ9M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><strong>Sorteo a Costa Rica<\/strong><\/h3>\n<p>La campa\u00f1a llega con premios que la marca anunciar\u00e1 en sus redes sociales, adem\u00e1s de regalos\u00a0vinculados a las tres historias que se muestran en las piezas audiovisuales. Tambi\u00e9n, la\u00a0compa\u00f1\u00eda sortear\u00e1<b>\u00a0un viaje para dos personas, y con una semana de duraci\u00f3n, a Costa Rica.<\/b><\/p>\n<p>De la mano de\u00a0<b>Gelt<\/b>, cuatro gamas de producto estrat\u00e9gicas para Serrano ser\u00e1n las protagonistas de una\u00a0<b>campa\u00f1a\u00a0<em>cashback<\/em><\/b>, mediante la que los usuarios de esta aplicaci\u00f3n se beneficiar\u00e1n del reembolso de parte del coste.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a \u2018Energ\u00eda de la buena\u2019, desarrollada por la agencia Esteve Durb\u00e1, estar\u00e1 presente en el entorno digital, dem\u00e1s de contar con una serie de activaciones offline.<\/p>\n","protected":false},"author":30,"featured_media":159462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114],"class_list":["post-159461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00e1rnicas Serrano reivindica la felicidad como fuente de energ\u00eda<\/title>\n<meta name=\"description\" content=\"La campa\u00f1a \u2018Energ\u00eda de la buena\u2019 estar\u00e1 presente en el entorno digital, adem\u00e1s de contar con una serie de activaciones offline.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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