{"id":159275,"date":"2022-09-21T14:04:46","date_gmt":"2022-09-21T12:04:46","guid":{"rendered":"https:\/\/ipmark.com\/?p=159275"},"modified":"2022-09-21T16:24:02","modified_gmt":"2022-09-21T14:24:02","slug":"campana-publicidad-plan-recuperacion-transformacion-resiliencia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=159275","title":{"rendered":"Sra. Rushmore y The&#038;Partnership gestionan la campa\u00f1a gubernamental de Recuperaci\u00f3n, Transformaci\u00f3n y Resiliencia"},"content":{"rendered":"<p>Bajo el nombre \u201cLa generaci\u00f3n de los que sue\u00f1an y hacen\u201d, el objetivo de esta campa\u00f1a es dar a conocer la existencia, el contenido y los principios del Plan de Recuperaci\u00f3n, Transformaci\u00f3n y Resiliencia que pretende <strong>animar a los ciudadanos y a las empresas espa\u00f1olas a que den los pasos necesarios para acceder a los Fondos Europeos Next Generation EU<\/strong> (planderecuperacion.org.es)<\/p>\n<p>El trabajo de la agencia creativa parte del siguiente planteamiento: desde hace unos a\u00f1os, la sociedad ha compartido situaciones de gran incertidumbre. Situaciones que han propiciado que los ciudadanos se sientan m\u00e1s unidos, \u00abconvirti\u00e9ndonos en una <strong>nueva generaci\u00f3n\u00a0 que traspasa etiquetas tradicionales<\/strong>\u00ab:\u00a0 millennials, boomers, centennials, etc.<\/p>\n<p>Para reflejar este sentimiento, Sra, Rushmore ha creado una pieza en la que da voz a gente real, de a pie, de todas las edades, lugares y \u00e1mbitos, que ha tenido acceso al Plan de Recuperaci\u00f3n, Transformaci\u00f3n y Resiliencia, poniendo en marcha proyectos de diferentes dimensiones que hacen evolucionar y mejorar a la sociedad.<\/p>\n<p style=\"font-weight: 400;\"><strong>The&amp;Partnership, responsable de la difusi\u00f3n en medios<\/strong><\/p>\n<p style=\"font-weight: 400;\">Por su parte, la agencia independiente del grupo WPP ser\u00e1 la responsable de la gesti\u00f3n de medios de la campa\u00f1a del Ministerio de Asuntos Econ\u00f3micos y Transformaci\u00f3n Digital\u00a0 para potenciar el Plan de Recuperaci\u00f3n, Transformaci\u00f3n y Resiliencia este a\u00f1o.<\/p>\n<p style=\"font-weight: 400;\">La estrategias dise\u00f1ada por <strong>The&amp;Partnership<\/strong> trabajar\u00e1 todo el funnel de comunicaci\u00f3n para conseguir, desde la generaci\u00f3n de conocimiento y notoriedad, que toda la poblaci\u00f3n conozca el plan hasta conseguir el incremento de n\u00famero de ayudas solicitadas por parte de empresas y aut\u00f3nomos, unos de los grandes objetivos de este proyecto.<\/p>\n<p style=\"font-weight: 400;\">La difusi\u00f3n en medios de todo el territorio nacional finalizar\u00e1 el pr\u00f3ximo 9 de octubre.<\/p>\n<p><iframe loading=\"lazy\" title=\"La generaci\u00f3n de los que sue\u00f1an y hacen\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/2lGihKX6oJA?start=6&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sra. Rushmore ha sido la agencia creativa responsable de la nueva campa\u00f1a del Plan de Recuperaci\u00f3n, Transformaci\u00f3n y Resiliencia puesto en marcha por el Gobierno de Espa\u00f1a, mientras que The&#038;Partnership se encarga de la gesti\u00f3n y difusi\u00f3n en medios. <\/p>\n","protected":false},"author":14,"featured_media":159276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6074,2114],"class_list":["post-159275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-publicidad","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>campa\u00f1a publicidad Plan Recuperaci\u00f3n Transformaci\u00f3n y Resiliencia<\/title>\n<meta name=\"description\" content=\"Sra. 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