{"id":158914,"date":"2022-09-15T13:10:49","date_gmt":"2022-09-15T11:10:49","guid":{"rendered":"https:\/\/ipmark.com\/?p=158914"},"modified":"2022-09-15T14:30:36","modified_gmt":"2022-09-15T12:30:36","slug":"contrapunto-bbdo-gana-sorteos-de-navidad-y-el-nino-de-loterias","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=158914","title":{"rendered":"Contrapunto BBDO gana los sorteos de Navidad y El Ni\u00f1o de Loter\u00edas"},"content":{"rendered":"<p><strong>La Sociedad Estatal Loter\u00edas y Apuestas del Estado ha elegido a Contrapunto BBDO para la prestaci\u00f3n de los servicios de publicidad para el Sorteo Extraordinario de Loter\u00eda de Navidad y Sorteo Extraordinario de El Ni\u00f1o. La agencia manejar\u00e1 un presupuesto de 3 millones de euros.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Contrapunto BBDO ha sido la agencia ganadora del concurso realizado por Loter\u00edas y Apuestas del Estado. Ser\u00e1 responsable de la estrategia, creatividad, producci\u00f3n, acciones de publicidad y comunicaci\u00f3n y asesoramiento para el Sorteo Extraordinario de Loter\u00eda de Navidad y el Sorteo Extraordinario de El Ni\u00f1o, celebrados cada 21 de diciembre y 6 de enero. Adem\u00e1s de la realizaci\u00f3n de acciones de car\u00e1cter institucional.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLa campa\u00f1a de Navidad es una de esas pocas campa\u00f1as que te da la oportunidad de dirigirte a toda la sociedad espa\u00f1ola. Estamos muy contentos y agradecemos la confianza para llevarla a cabo\u201d, ha expresado <strong>Carlos Jorge<\/strong>, director general creativo de<strong> Contrapunto BBDO<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No es la primera vez que la agencia es responsable de la comunicaci\u00f3n de Loter\u00edas y Apuestas del Estado en la campa\u00f1a navide\u00f1a. Contrapunto BBDO ha sido la agencia responsable de las campa\u00f1as \u201822 otra vez\u2019, \u2018Unidos por un d\u00e9cimo\u2019, \u2018Compartir como nunca\u2019 y \u2018Cadena de d\u00e9cimos\u2019. La campa\u00f1a de Loter\u00eda de Navidad de este a\u00f1o estar\u00e1 en el aire el pr\u00f3ximo oto\u00f1o.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Sociedad Estatal Loter\u00edas y Apuestas del Estado ha elegido a Contrapunto BBDO para la prestaci\u00f3n de los servicios de publicidad para el Sorteo Extraordinario de Loter\u00eda de Navidad y Sorteo Extraordinario de El Ni\u00f1o. <\/p>\n","protected":false},"author":29,"featured_media":158919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2341],"class_list":["post-158914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Contrapunto BBDO gana los sorteos de Navidad 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