{"id":158883,"date":"2022-09-15T11:33:09","date_gmt":"2022-09-15T09:33:09","guid":{"rendered":"https:\/\/ipmark.com\/?p=158883"},"modified":"2022-09-15T14:31:37","modified_gmt":"2022-09-15T12:31:37","slug":"consumidores-interesados-en-comprar-ropa-genero-fluido","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=158883","title":{"rendered":"Ocho de cada 10 consumidores, interesados en comprar ropa de g\u00e9nero fluido"},"content":{"rendered":"<p><strong>Los consumidores residentes en Espa\u00f1a, los m\u00e1s interesados en adquirir prendas de g\u00e9nero fluido. Un 85% de compradores de moda consideran comprar m\u00e1s ropa de este tipo en un futuro, frente al 84% de noruegos, 82% de portugueses o 79% de brit\u00e1nicos.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan datos de la \u00faltima encuesta realizada por Klarna en colaboraci\u00f3n con Dynata, de los 9 pa\u00edses analizados &#8211; Espa\u00f1a, Portugal, Estados Unidos, Reino Unido, Australia, Suecia, Noruega, Finlandia y Dinamarca-, los consumidores de nuestro pa\u00eds son los que se muestran m\u00e1s deseosos a la hora de comprar prendas de g\u00e9nero fluido, el movimiento que considera que la ropa no pertenece a un solo g\u00e9nero.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por edad, <strong>un 41% de encuestados pertenecientes a la generaci\u00f3n Z ya han comprado un art\u00edculo de moda fuera de su identidad de g\u00e9nero<\/strong>. Aunque este movimiento tambi\u00e9n alcanza a las franjas de edad m\u00e1s altas. As\u00ed, <strong>los espa\u00f1oles con una edad entre 41 y 56 a\u00f1os (generaci\u00f3n X) contempla la compra de moda de g\u00e9nero fluido en el futuro.\u00a0<\/strong><\/span><\/p>\n<h2><span style=\"font-weight: 400;\">El influencer influye en un 45%<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">El estudio tambi\u00e9n analiza los canales que sirven a los consumidores para conocer las \u00faltimas tendencias en moda. Uno de cada dos espa\u00f1oles interesados en esta afirma seguir los desfiles y buscar activamente im\u00e1genes y lugares donde ver su retransmisi\u00f3n. Para los seguidores, las semanas de la moda son el escaparate donde descubrir las nuevas tendencias marcadas por las marcas y los dise\u00f1adores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sobresale asimismo la figura del <strong>influencer, que ya genera la misma influencia que las marcas entre los consumidores, tal y como evidencia un 45%.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Todos estos canales potencian finalmente la conversi\u00f3n. El informe recoge como muestra que <strong>el 65% de consumidores ha adquirido un art\u00edculo en una tienda tras inspirarse en el desfile de una semana de la moda.\u00a0<\/strong><\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Moda y metaverso<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">El estudio tambi\u00e9n aborda el cambio en la mentalidad de los consumidores a ra\u00edz de la llegada de nuevos tipos de experiencias y servicios en los entornos ecommerce. <strong>El 60% ya conoce el metaverso y asegura estar interesado en comprar art\u00edculos de moda en entornos digitales.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, m\u00e1s de la mitad de la muestra espa\u00f1ola afirma tener inter\u00e9s en probarse ropa de manera online a trav\u00e9s de salas virtuales o utilizando tecnolog\u00eda de realidad aumentada. A nivel internacional, la generaci\u00f3n milenial se posiciona como la m\u00e1s dispuesta, en un 80%, a la compra de productos de moda en este entorno 3D.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Espa\u00f1a es el pa\u00eds donde los consumidores se muestran m\u00e1s interesados en comprar prendas de g\u00e9nero fluido. Un 85%, frente al 82% de portugueses o el 79% de brit\u00e1nicos. <\/p>\n","protected":false},"author":29,"featured_media":158885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[383],"class_list":["post-158883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-influencers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un 85% de consumidores interesados en comprar ropa de g\u00e9nero fluido<\/title>\n<meta name=\"description\" content=\"Espa\u00f1a es el pa\u00eds donde los consumidores se muestran m\u00e1s interesados en comprar prendas de g\u00e9nero fluido, con un 85%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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