{"id":158738,"date":"2022-09-13T12:29:37","date_gmt":"2022-09-13T10:29:37","guid":{"rendered":"https:\/\/ipmark.com\/?p=158738"},"modified":"2022-09-13T12:40:12","modified_gmt":"2022-09-13T10:40:12","slug":"sotysolar-presenta-la-marca-en-su-primera-campana-nacional","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=158738","title":{"rendered":"Sotysolar presenta la marca en su primera campa\u00f1a nacional\u00a0"},"content":{"rendered":"<p><b>Sotysolar ha lanzado su primera campa\u00f1a nacional \u2018Hazte con el sol\u2019, de la mano de Manifiesto, para presentar la marca de placa solares al mercado y dar a conocer su oferta de suscripci\u00f3n, de 2 euros al d\u00eda.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-158739\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/MUPI-SOTYSOLAR-ok-212x300.jpg\" alt=\"\" width=\"212\" height=\"300\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/MUPI-SOTYSOLAR-ok-212x300.jpg 212w, https:\/\/ipmark.com\/wp-content\/uploads\/MUPI-SOTYSOLAR-ok-100x141.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/MUPI-SOTYSOLAR-ok-17x24.jpg 17w, https:\/\/ipmark.com\/wp-content\/uploads\/MUPI-SOTYSOLAR-ok-25x36.jpg 25w, https:\/\/ipmark.com\/wp-content\/uploads\/MUPI-SOTYSOLAR-ok-34x48.jpg 34w, https:\/\/ipmark.com\/wp-content\/uploads\/MUPI-SOTYSOLAR-ok.jpg 450w\" sizes=\"auto, (max-width: 212px) 100vw, 212px\" \/>El mensaje est\u00e1 narrado por el Dios Ra (el dios del sol), representado por el actor, guionista y director Ra\u00fal Cimas, quien nos cuenta en clave de humor c\u00f3mo es su vida ahora que ya no es el \u00fanico que tiene la exclusividad de dar energ\u00eda solar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEn esta primera campa\u00f1a nacional,<\/span><b> pretend\u00edamos presentar la marca y acercar a nuestros potenciales clientes un nuevo modelo de acceso a las energ\u00edas renovables<\/b><span style=\"font-weight: 400;\">, m\u00e1s econ\u00f3mico y al alcance de cualquiera\u201d, explica Nicole Margulies, <\/span><i><span style=\"font-weight: 400;\">marketing &amp; communication manager <\/span><\/i><span style=\"font-weight: 400;\">en Sotysolar. Para ello, el el humor est\u00e1 presente, con un trabajo creativo y un mensaje en cuanto al uso de energ\u00eda, completa la profesional.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este mercado energ\u00e9tico est\u00e1 en auge, con \u201cdecenas de ofertas y empresas. Sotysolar reta a competidores mucho m\u00e1s grandes con una campa\u00f1a\u00a0 y una oferta que rompen con lo que estamos habituados en este mercado\u201d, asegura Pachi Gil, business director de Manifiesto.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a 360\u00ba llega con dos anuncios de televisi\u00f3n de 20\u201d, cu\u00f1as de radio y gr\u00e1fica, adem\u00e1s de tener creatividades para el canal digital, con un spot de 60\u201d, con diferentes acciones y perfiles de influencers que ayuden a amplificar el mensaje de la marca de placas solares.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"SOTYSOLAR DIOS RA 60&amp;quot;\" src=\"https:\/\/player.vimeo.com\/video\/747604189?h=62ef3e3265&amp;dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta campa\u00f1a 360\u00ba, titulada \u2018Hazte con el sol\u2019, est\u00e1 presente en televisi\u00f3n, radio, gr\u00e1fica y digital.<\/p>\n","protected":false},"author":30,"featured_media":158740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114],"class_list":["post-158738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sotysolar presenta la marca en su primera campa\u00f1a nacional\u00a0 - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Esta campa\u00f1a 360\u00ba de la marca, titulada \u2018Hazte con el sol\u2019, est\u00e1 presente en televisi\u00f3n, radio, gr\u00e1fica y digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=158738\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sotysolar presenta la marca en su primera campa\u00f1a nacional\u00a0 - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Esta campa\u00f1a 360\u00ba de la marca, titulada \u2018Hazte con el sol\u2019, est\u00e1 presente en televisi\u00f3n, radio, gr\u00e1fica y digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=158738\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-13T10:29:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-13T10:40:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/sotymar-manifiesto-ok.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"767\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=158738#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=158738\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"Sotysolar presenta la marca en su primera campa\u00f1a nacional\u00a0\",\"datePublished\":\"2022-09-13T10:29:37+00:00\",\"dateModified\":\"2022-09-13T10:40:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=158738\"},\"wordCount\":268,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=158738#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/sotymar-manifiesto-ok.jpg\",\"keywords\":[\"creatividad\"],\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=158738\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=158738\",\"name\":\"Sotysolar presenta la marca en su primera campa\u00f1a nacional\u00a0 - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=158738#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=158738#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/sotymar-manifiesto-ok.jpg\",\"datePublished\":\"2022-09-13T10:29:37+00:00\",\"dateModified\":\"2022-09-13T10:40:12+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"Esta campa\u00f1a 360\u00ba de la marca, titulada \u2018Hazte con el sol\u2019, est\u00e1 presente en televisi\u00f3n, radio, gr\u00e1fica y digital.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=158738#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=158738\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=158738#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/sotymar-manifiesto-ok.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/sotymar-manifiesto-ok.jpg\",\"width\":767,\"height\":425,\"caption\":\"Fotograma del spot de Sotysolar.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=158738#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sotysolar presenta la marca en su primera campa\u00f1a nacional\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sotysolar presenta la marca en su primera campa\u00f1a nacional\u00a0 - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Esta campa\u00f1a 360\u00ba de la marca, titulada \u2018Hazte con el sol\u2019, est\u00e1 presente en televisi\u00f3n, radio, gr\u00e1fica y digital.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=158738","og_locale":"es_ES","og_type":"article","og_title":"Sotysolar presenta la marca en su primera campa\u00f1a nacional\u00a0 - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","og_description":"Esta campa\u00f1a 360\u00ba de la marca, titulada \u2018Hazte con el sol\u2019, est\u00e1 presente en televisi\u00f3n, radio, gr\u00e1fica y digital.","og_url":"https:\/\/ipmark.com\/?p=158738","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2022-09-13T10:29:37+00:00","article_modified_time":"2022-09-13T10:40:12+00:00","og_image":[{"width":767,"height":425,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/sotymar-manifiesto-ok.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=158738#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=158738"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"Sotysolar presenta la marca en su primera campa\u00f1a nacional\u00a0","datePublished":"2022-09-13T10:29:37+00:00","dateModified":"2022-09-13T10:40:12+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=158738"},"wordCount":268,"image":{"@id":"https:\/\/ipmark.com\/?p=158738#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/sotymar-manifiesto-ok.jpg","keywords":["creatividad"],"articleSection":["Publicidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=158738","url":"https:\/\/ipmark.com\/?p=158738","name":"Sotysolar presenta la marca en su primera campa\u00f1a nacional\u00a0 - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=158738#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=158738#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/sotymar-manifiesto-ok.jpg","datePublished":"2022-09-13T10:29:37+00:00","dateModified":"2022-09-13T10:40:12+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"Esta campa\u00f1a 360\u00ba de la marca, titulada \u2018Hazte con el sol\u2019, est\u00e1 presente en televisi\u00f3n, radio, gr\u00e1fica y digital.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=158738#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=158738"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=158738#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/sotymar-manifiesto-ok.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/sotymar-manifiesto-ok.jpg","width":767,"height":425,"caption":"Fotograma del spot de Sotysolar."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=158738#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Sotysolar presenta la marca en su primera campa\u00f1a nacional\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/158738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=158738"}],"version-history":[{"count":8,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/158738\/revisions"}],"predecessor-version":[{"id":158758,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/158738\/revisions\/158758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/158740"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=158738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=158738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=158738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}