{"id":158722,"date":"2022-09-13T11:32:37","date_gmt":"2022-09-13T09:32:37","guid":{"rendered":"https:\/\/ipmark.com\/?p=158722"},"modified":"2022-09-13T12:44:16","modified_gmt":"2022-09-13T10:44:16","slug":"corona-lanza-mexico-manda-para-cambiar-la-historia-del-pais","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=158722","title":{"rendered":"Corona lanza \u2018M\u00e9xico Manda\u2019 para cambiar la historia del pa\u00eds"},"content":{"rendered":"<p><b>Corona ha lanzado la campa\u00f1a \u2018M\u00e9xico Manda\u2019 para presentar su nuevo concepto de marca, de la mano de agencia GUT Mexico City. La cervecera busca motivar a todos los mexicanos para que tomen el mando de sus vidas.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El concepto de la marca se presenta como un movimiento cultural que quiere transformar la historia del pa\u00eds, \u201creprogramando nuestro pensamiento y tomar el mando. Esta campa\u00f1a busca que los mexicanos se lo crean\u201d, explican desde la marca. Este mensaje est\u00e1 presente en el adn de Corona desde sus inicios.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este trabajo arranca con la pregunta<\/span><b><i> \u00bfPor qu\u00e9 decimos mande?,<\/i><\/b> <span style=\"font-weight: 400;\">una expresi\u00f3n com\u00fan en el pa\u00eds desde siempre. Esta pregunta ha sido la antesala de \u2018M\u00e9xico Manda\u2019, spot narrado por el actor mexicano<\/span><b> Tenoch Huerta<\/b><span style=\"font-weight: 400;\"> y protagonizada por algunas personalidades conocidas del pa\u00eds como la astronaut<\/span>a<b> Katya Echazarreta y las futbolistas Katy Killer, Jocelyn Orejel y Itzel Gonz\u00e1lez.\u00a0\u00a0<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-158733 aligncenter\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/corona-manda-ok-1024x576.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/corona-manda-ok-1024x576.jpg 1024w, https:\/\/ipmark.com\/wp-content\/uploads\/corona-manda-ok-300x169.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/corona-manda-ok-768x432.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/corona-manda-ok-100x56.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/corona-manda-ok-1129x635.jpg 1129w, https:\/\/ipmark.com\/wp-content\/uploads\/corona-manda-ok-24x13.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/corona-manda-ok-36x20.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/corona-manda-ok-48x27.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/corona-manda-ok-600x337.jpg 600w, https:\/\/ipmark.com\/wp-content\/uploads\/corona-manda-ok.jpg 1140w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Con esta nueva campa\u00f1a, queremos demostrar que con tan s\u00f3lo cambia una letra, podemos cambiar la historia de nuestro pa\u00eds.<\/span><b> \u2018Mande\u2019 es nuestro pasado y \u2018Mando\u2019 es nuestro presente y futuro\u201d,<\/b><span style=\"font-weight: 400;\"> explica la directora de Corona, Yune Aranguren. \u201cEstamos seguros que hoy inicia un M\u00e9xico un cambio que no es s\u00f3lo medi\u00e1tico buscando que la cervecera sea la marca que despierte el esp\u00edritu guerrero y conquistador de los ciudadanos\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desde la agencia explican que la marca quer\u00eda transmitir <strong>\u201cun discurso valiente, osado y poderoso\u201d.\u00a0<\/strong><\/span><\/p>\n<p>La campa\u00f1a, lanzada en M\u00e9xico el 7 de septiembre, estar\u00e1 activa hasta el 4 de noviembre de 2022. Primo Content, la productora del proyecto.<\/p>\n<p><iframe loading=\"lazy\" title=\"Corona | M\u00e9xico Manda\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/4_55dluxOnA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cervecera estrena nuevo concepto de marca en esta campa\u00f1a, motivando a los mexicanos para que tomen \u201cel mando de sus vidas\u201d.<\/p>\n","protected":false},"author":30,"featured_media":158726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114],"class_list":["post-158722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with 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