{"id":158657,"date":"2022-09-12T14:21:12","date_gmt":"2022-09-12T12:21:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=158657"},"modified":"2022-09-12T14:39:52","modified_gmt":"2022-09-12T12:39:52","slug":"haarlem-primera-ciudad-mundo-prohibir-publicidad-de-carne","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=158657","title":{"rendered":"Haarlem, primera ciudad del mundo en prohibir la publicidad de carne"},"content":{"rendered":"<p><strong>La ciudad holandesa de Haarlem se ha convertido en la primera del mundo en prohibir la publicidad exterior de productos de carne &#8211; incluidas las firmas de comida r\u00e1pida-, al formar parte de la lista de sectores responsables de la crisis clim\u00e1tica.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La nueva ley, que ha sido impulsada por el partido GroenLinks &#8211; el partido de Los Verdes en Pa\u00edses Bajos-, contempla que <strong>a partir de 2024 est\u00e9n prohibidos los anuncios de aquella carne procedente de la ganader\u00eda intensiva, incluyendo la de los restaurantes de comida r\u00e1pida.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">En concreto, estos anuncios <strong>no podr\u00e1n mostrarse en espacios p\u00fablicos como autobuses, vallas publicitarias o pantallas digitales.<\/strong> De esta forma, se impedir\u00e1 animar a los usuarios a consumir un tipo de producto que contribuye a la crisis clim\u00e1tica, tal y como ha indicado Ziggy Klazes, concejal del partido y una de las impulsoras de la norma.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cNo nos referimos a lo que la gente pueda hornear y asar en su cocina, si la gente quiere seguir comiendo carne, est\u00e1 bien\u2026 [Pero] No podemos decirle a la gente que hay una crisis clim\u00e1tica y animarles al mismo tiempo a comprar productos que son parte del problema\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s de los anuncios de carne intensiva, la norma tambi\u00e9n se aplicar\u00e1 a las creatividades que animan los <strong>vuelos de ocio, los lanzados por empresas de combustibles f\u00f3siles y los protagonizados por veh\u00edculos con motor de combusti\u00f3n interna<\/strong>, tal y como ya sucede en \u00c1msterdam y La Haya.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva ley, impulsada por el partido de Los Verdes holand\u00e9s, se\u00f1ala que a partir de 2024 estar\u00e1n prohibidos los anuncios de carne de ganader\u00eda intensiva. <\/p>\n","protected":false},"author":29,"featured_media":158659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[323,6067],"class_list":["post-158657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-exterior","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized 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