{"id":158618,"date":"2022-09-12T15:49:12","date_gmt":"2022-09-12T13:49:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=158618"},"modified":"2022-09-12T15:49:12","modified_gmt":"2022-09-12T13:49:12","slug":"burns-firma-la-nueva-campana-internacional-en-rrss-de-colgate","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=158618","title":{"rendered":"Burns firma la nueva campa\u00f1a internacional en RRSS de Colgate"},"content":{"rendered":"<p>En las diferentes piezas se hace hincapi\u00e9 en lo dif\u00edcil de creer que es <strong>la eficacia del producto<\/strong>, tanto que ni la propia agencia se lo cree y por ello se dedica a testar el producto durante tres d\u00edas para despu\u00e9s lanzarlo en estos cuatro pa\u00edses a trav\u00e9s de creadores de contenido locales, a los que se les proporcion\u00f3 una canci\u00f3n compuesta <em>adhoc<\/em> para la misma, bajo el concepto 123WHITE!<\/p>\n<p>La grabaci\u00f3n tuvo lugar en las oficinas de Burns junto a la productora La Doble. Entre los protagonistas de la campa\u00f1a est\u00e1n Pablo Madrid, <em>executive creative director<\/em> de la agencia, o Luc\u00eda Soladana, <em>social media and content director.<\/em><\/p>\n<p>\u2018\u2019Hace ya tiempo que los consumidores reclaman de sus marcas una comunicaci\u00f3n mucho m\u00e1s honesta. Por eso, campa\u00f1as como esta para Colgate Max White Ultra, que destaque las cualidades del producto de forma natural y buscando hacerlo de verdad, son las que mejor funcionan. Llevamos varios a\u00f1os liderando el social media para varias marcas de Colgate Palmolive en varios pa\u00edses, pero esta es la primera campa\u00f1a que hacemos para el hub de cuatro pa\u00edses y tenemos mucha confianza en ella\u00bb, comenta <strong>Gonzaga Ayll\u00f3n, CEO Burns<\/strong>.<\/p>\n<p>La agencia creativa digital Burns ha liderado la estrategia de contenidos y social media de la multinacional Colgate Palmolive desde 2020, <strong>cuando comenzaron con la marca Sanex en Espa\u00f1a<\/strong>. En 2021 sumaron la marca Colgate en Espa\u00f1a y Portugal, y a partir de ahora tambi\u00e9n ser\u00e1n los encargados de establecer la estrategia de contenido y social media en dos nuevos pa\u00edses: Colgate para Grecia y Elmex para Italia.<\/p>\n<p><iframe loading=\"lazy\" title=\"Colgate MaxWhite Results\" src=\"https:\/\/www.youtube.com\/embed\/1SQmsS1qvl4\" width=\"320\" height=\"536\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El equipo de la propia agencia protagoniza esta acci\u00f3n, creada para la marca Colgate Max White Ultra, que se ver\u00e1 en Espa\u00f1a, Portugal, Grecia e Italia. <\/p>\n","protected":false},"author":14,"featured_media":158676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[148],"class_list":["post-158618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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