{"id":158490,"date":"2022-09-08T13:41:20","date_gmt":"2022-09-08T11:41:20","guid":{"rendered":"https:\/\/ipmark.com\/?p=158490"},"modified":"2022-09-08T14:56:52","modified_gmt":"2022-09-08T12:56:52","slug":"atresmedia-publicidad-lanza-nueva-solucion-de-live-shopping","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=158490","title":{"rendered":"Atresmedia Publicidad lanza una nueva soluci\u00f3n de live shopping"},"content":{"rendered":"<p><strong>Atresmedia Publicidad ha anunciado el lanzamiento de directo.shopping, una nueva herramienta que permite a los anunciantes complementar formatos especiales de televisi\u00f3n y digital con el potencial que ofrece el live shopping o compra en directo.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Con el objetivo de ayudar a los anunciantes a aprovechar el potencial del live shopping, la divisi\u00f3n de publicidad de Atresmedia ha incorporado en su cat\u00e1logo de servicios directo.shopping, una herramienta que<strong> ofrece a una marca la producci\u00f3n y direcci\u00f3n del espacio, as\u00ed como el software de live streaming que va conectado a la plataforma de ecommerce de la misma y dirigido a la audiencia de contenidos del grupo de televisi\u00f3n.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEl diferencial que podemos aportar consiste en conectar el live shopping con las audiencias millonarias de nuestros programas de televisi\u00f3n. Por ejemplo, las telepromociones son una inmejorable pasarela hacia el live shopping de las marcas, m\u00e1s a\u00fan si acceder es tan f\u00e1cil como escanear un c\u00f3digo QR\u201d, comenta <strong>Javier Andr\u00e9s<\/strong>, director de marketing de <strong>Atresmedia Publicidad.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">La compa\u00f1\u00eda<strong> ya ha probado esta soluci\u00f3n con anunciantes del sector Belleza y pronto lo har\u00e1n con marcas de tecnolog\u00eda<\/strong>. De acuerdo con Nicol\u00e1s Grube, director de nuevos negocios de Atresmedia Diversificaci\u00f3n, la experiencia ha sido positiva. \u201cLos resultados en t\u00e9rminos de n\u00famero de visitas y duraci\u00f3n de la misma se multiplican por cuatro cuando ofrecemos live shopping en un mismo formato, y las conversiones a compra aumentan tambi\u00e9n muy significativamente\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEs contenido que adem\u00e1s la marca puede explotar m\u00e1s adelante en redes sociales, no solo durante el directo\u201d, a\u00f1ade Grube.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El llamado live shopping se ha convertido en una nueva estrategia de compra y venta digital. Este formato <strong>ya representa el 10% de las ventas ecommerce en Asia<\/strong> y es tendencia global en este mercado. Convierte la venta en una experiencia, al llegar al usuario en un formato de entretenimiento de una duraci\u00f3n variable que permite personalizar el mensaje, acortar distancias y dar acceso a espacios tipo showroom de una marca.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Directo.shopping permite a los anunciantes dirigirse a la audiencia de Atresmedia mediante el formato de compras en directo. <\/p>\n","protected":false},"author":29,"featured_media":158495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2154,50,194],"class_list":["post-158490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-ecommerce","tag-tecnologia","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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