{"id":158467,"date":"2022-09-08T12:50:43","date_gmt":"2022-09-08T10:50:43","guid":{"rendered":"https:\/\/ipmark.com\/?p=158467"},"modified":"2022-09-08T15:14:59","modified_gmt":"2022-09-08T13:14:59","slug":"la-agencia-de-impacto-social-plus305-premiada-en-los-heat-2022","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=158467","title":{"rendered":"La agencia de impacto social plus305, premiada en los Heat 2022"},"content":{"rendered":"<p><b>La agencia creativa independiente de impacto social, plus305, ha sido una de las 10 ganadoras del concurso \u2018Let\u2019s talk about Heat\u2019, liderado por la EPA, NOAA, y HHS, con el apoyo de la Casa Blanca. La emprea fue fundada en Miami en 2014 por Alberto Ja\u00e9n, ex director creativo ejecutivo en Leo Burnett y BBDO Madrid, como en JWT New York, y por Nadja Scherrer, socia y vicepresidenta de la compa\u00f1\u00eda.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a de plus305 para la ciudad de Miami <\/span><b><i>\u2018It\u2019s brighter to be in the shade<\/i><\/b><span style=\"font-weight: 400;\">&#8216; ha sido una de las ganadores del concurso. Los diez vencedores cuentan con trabajos enfocados en <\/span><b>generar notoriedad e impacto acerca de los riesgos de las subidas de las temperaturas para la salud,<\/b><span style=\"font-weight: 400;\"> sobre todo en comunidades m\u00e1s desfavorecidas. La EPA y el resto de socios trabajar\u00e1n con los ganadores para desarrollar los pr\u00f3ximos meses mensajes que ayuden a las comunidades alrededor del pa\u00eds para luchar contra este fen\u00f3meno.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"plus305  - \u2018It\u2019s brighter to be in the shade&#039;\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/U3OCASgJw24?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><b>Contra la desigualdad\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La <a href=\"https:\/\/www.plus305.com\/\">agencia<\/a> de impacto social <\/span><b>fue seleccionada para comunicar los riesgos relacionados con el calor en Miami-Dade<\/b><span style=\"font-weight: 400;\">, debido al cambio clim\u00e1tico mediante el desarrollo de una campa\u00f1a creativa de sostenibilidad para la ciudad. Seg\u00fan Weather Channel, el calor ha sido la principal causa de muerte en los EE.UU. entre los fen\u00f3menos relacionadas con el clima. Seg\u00fan un estudio de 2018 realizado por un grupo de investigadores del clima, Miami experimenta 133 d\u00edas de extremo calor cada a\u00f1o, 27 m\u00e1s que en 1995. <strong>Para 2075, se proyecta que el n\u00famero llegue a 162.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">La creaci\u00f3n de esta primera campa\u00f1a de calor en Miami se hizo para proteger a todos, pero especialmente a aquellas comunidades m\u00e1s desfavorecidas , donde la ausencia de \u00e1rboles es de un 30 % menos que en las \u00e1reas costeras de m\u00e1s nivel adquisitivo. \u00abExiste una fuerte correlaci\u00f3n entre la equidad y la resiliencia clim\u00e1tica, <\/span><b>y la campa\u00f1a trabaja hacia la inclusi\u00f3n al enfocarse en estas comunidades\u00bb,<\/b> declara la agencia en un comunicado.<\/p>\n<p><span style=\"font-weight: 400;\">El condado de Miami-Dade est\u00e1 creando consciencia sobre los peligros del aumento de las temperaturas al declarar una \u00abtemporada de calor\u00bb anual que se extender\u00e1 desde el 1 de mayo hasta el 31 de octubre para aumentar la preparaci\u00f3n para el calor extremo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a durar\u00e1 todo el verano, con varias piezas para un mix de medios: televisi\u00f3n, radio, todos los canales digitales y exterior. Producida en colaboraci\u00f3n con el director <\/span><b>Sergio Vizuete y la poeta local de Miami, Sharonda Richardson,<\/b><span style=\"font-weight: 400;\"> tambi\u00e9n conocida como <em>Eccentrich<\/em>.<\/span><\/p>\n<figure id=\"attachment_158468\" aria-describedby=\"caption-attachment-158468\" style=\"width: 713px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-158468\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/1b2c6ae0-f936-4d40-80fd-c849cec31e6a_edited.webp\" alt=\"\" width=\"713\" height=\"474\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/1b2c6ae0-f936-4d40-80fd-c849cec31e6a_edited.webp 713w, https:\/\/ipmark.com\/wp-content\/uploads\/1b2c6ae0-f936-4d40-80fd-c849cec31e6a_edited-300x199.webp 300w, https:\/\/ipmark.com\/wp-content\/uploads\/1b2c6ae0-f936-4d40-80fd-c849cec31e6a_edited-100x66.webp 100w, https:\/\/ipmark.com\/wp-content\/uploads\/1b2c6ae0-f936-4d40-80fd-c849cec31e6a_edited-310x207.webp 310w, https:\/\/ipmark.com\/wp-content\/uploads\/1b2c6ae0-f936-4d40-80fd-c849cec31e6a_edited-24x16.webp 24w, https:\/\/ipmark.com\/wp-content\/uploads\/1b2c6ae0-f936-4d40-80fd-c849cec31e6a_edited-36x24.webp 36w, https:\/\/ipmark.com\/wp-content\/uploads\/1b2c6ae0-f936-4d40-80fd-c849cec31e6a_edited-48x32.webp 48w, https:\/\/ipmark.com\/wp-content\/uploads\/1b2c6ae0-f936-4d40-80fd-c849cec31e6a_edited-600x399.webp 600w\" sizes=\"auto, (max-width: 713px) 100vw, 713px\" \/><figcaption id=\"caption-attachment-158468\" class=\"wp-caption-text\">Alberto Jaen (fundador) y Nadja Scherrer (<em>partner &amp; VP)<\/em>.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La agencia creativa fue fundada en Miami en 2014 por Alberto Ja\u00e9n, ex director creativo ejecutivo en Leo Burnett y BBDO Madrid, como en JWT New York. <\/p>\n","protected":false},"author":30,"featured_media":158470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2114],"class_list":["post-158467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00a0La agencia de impacto social plus305, premiada en los Heat 2022<\/title>\n<meta name=\"description\" content=\"La agencia fue fundada en Miami en 2014 por Alberto Ja\u00e9n, ex director creativo ejecutivo en Leo Burnett y BBDO Madrid, como en JWT New York.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=158467\" \/>\n<meta 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