{"id":158349,"date":"2022-09-07T12:54:05","date_gmt":"2022-09-07T10:54:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=158349"},"modified":"2022-09-07T14:41:21","modified_gmt":"2022-09-07T12:41:21","slug":"exterior-plus-uttopion-lanzan-primer-circuito-exterior-metaverso","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=158349","title":{"rendered":"Exterior Plus y Uttopion lanzan el primer circuito de exterior del metaverso"},"content":{"rendered":"<p><strong>Exterior Plus ha firmado un acuerdo con Uttopion para gestionar la publicidad exterior del metaverso espa\u00f1ol, pionero en segmentar su contenido en comunidades cualitativas. El inventario, que supera las 500 pantallas virtuales, es el primer circuito de publicidad exterior en el metaverso.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan explican ambas compa\u00f1\u00edas, este producto llega como respuesta a la necesidad de innovaci\u00f3n que demanda el mercado actual. \u201cUttopion es el metaverso m\u00e1s importante de Espa\u00f1a y este acuerdo nos permite ofrecer a nuestros anunciantes la posibilidad de impactar a nuevas audiencias, adem\u00e1s de diferenciarse con un producto novedoso\u201d, destaca <strong>Piedad Siegfried<\/strong>, directora comercial y de marketing de<strong> Exterior Plus<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uttopion es un metaverso pionero en segmentar su contenido en comunidades cualitativas. En concreto, dispone de dos entornos: Musichood, dedicada a la m\u00fasica, y SportsVilla, centrada en deportes. Desde la empresa aseguran que han sido ya m\u00e1s de 200 los eventos celebrados en ambos espacios.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El circuito de publicidad exterior en este metaverso estar\u00e1 gestionado por Exterior Plus y<strong> constar\u00e1 de m\u00e1s de 500 espacios publicitarios, entre ellos, mupigramas, monopostes y marquesinas.<\/strong> De acuerdo con el exclusivista, estos soportes suponen una forma sencilla para los anunciantes de llegar a un p\u00fablico muy deseado, joven y gamer, al no ser intrusivos e integrarse de forma natural en la vida de la comunidad virtual.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s de este circuito, a trav\u00e9s de HYPE, \u00e1rea experiencial de Exterior Plus, las marcas tambi\u00e9n podr\u00e1n aprovechar los diferentes espacios y eventos que se celebren en Uttopion para impulsar experiencias interactivas como emplazamiento de producto, activaciones, juegos o reuniones, entre otros. <strong>Colaborar\u00e1 aqu\u00ed la agencia creativa Darwin &amp; Verne<\/strong>, que ser\u00e1 la encargada de desarrollar los contenidos para cada proyecto.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El circuito de publicidad exterior en este metaverso estar\u00e1 gestionado por Exterior Plus y constar\u00e1 de m\u00e1s de 500 espacios publicitarios, entre ellos, mupigramas, monopostes y marquesinas. <\/p>\n","protected":false},"author":29,"featured_media":158352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[323,76],"class_list":["post-158349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-exterior","tag-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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