{"id":158165,"date":"2022-09-05T11:24:23","date_gmt":"2022-09-05T09:24:23","guid":{"rendered":"https:\/\/ipmark.com\/?p=158165"},"modified":"2022-09-05T12:10:13","modified_gmt":"2022-09-05T10:10:13","slug":"georgina-rodriguez-protagoniza-la-nueva-campana-de-impress","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=158165","title":{"rendered":"Georgina Rodr\u00edguez, embajadora de marca de Impress"},"content":{"rendered":"<p>Con su nuevo spot de TV, que cont\u00f3 con <strong>McCann<\/strong> como agencia creativa, Impress busca entrelazar dos de sus valores diferenciales de marca: personalizaci\u00f3n y profesionalidad de un tratamiento supervisado por profesionales de principio a fin.<\/p>\n<p>\u201cEl factor decisivo para ser la imagen de Impress ha sido su concepto disruptivo. El ir un paso m\u00e1s all\u00e1 en los tratamientos de ortodoncia. Es una compa\u00f1\u00eda que ya ha demostrado todo su potencial pero que a\u00fan tiene por delante una trayectoria de grandes \u00e9xitos\u201d, explica\u00a0<strong>Georgina Rodr\u00edguez<\/strong>, que a\u00f1ade: \u00a0\u201cImpress se preocupa por que el paciente pueda disfrutar en todo momento del tratamiento, sin interferir en su estilo de vida ni eventos sociales. Por ello, sus cl\u00ednicas se alejan del concepto tradicional de cl\u00ednica dental que todos conocemos, contando con dise\u00f1os cercanos y c\u00e1lidos, donde los pacientes puedan sentirse c\u00f3modos en todo momento\u201d.<\/p>\n<p><strong>Natalia Vyelichkina, <em>board marketing director<\/em> de Impress<\/strong>, ha declarado al respecto:\u00a0\u201cEstamos muy contentos y orgullosos de contar con Georgina para nuestro nuevo anuncio. Busc\u00e1bamos una embajadora que compartiera una visi\u00f3n y una filosof\u00eda similares que, sobre todo, ensalzaran aspectos como la comodidad y la personalizaci\u00f3n de nuestros tratamientos, supervisados en todo momento por un equipo m\u00e9dico altamente experimentado.\u201d<\/p>\n<p>El anuncio se emite en Espa\u00f1a, Reino Unido, Italia y Portugal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Georgina Rodr\u00edguez, modelo, empresaria, bailarina y popular por ser la pareja del futbolista Cristiano Ronaldo (como influencer tiene casi\u00a040 millones\u00a0de seguidores en Instagram) protagoniza la campa\u00f1a publicitaria de Impress, compa\u00f1\u00eda europea especialista en ortodoncia invisible. <\/p>\n","protected":false},"author":14,"featured_media":158168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[],"class_list":["post-158165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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