{"id":15799,"date":"2012-10-19T08:44:05","date_gmt":"2012-10-19T08:44:05","guid":{"rendered":"https:\/\/ipmark.com\/hola-y-perfumesclub-com-alianza-estratgica\/"},"modified":"2012-10-19T08:44:05","modified_gmt":"2012-10-19T08:44:05","slug":"hola-y-perfumesclub-com-alianza-estratgica","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=15799","title":{"rendered":"\u2018Hola\u2019 y Perfumesclub.com, alianza estrat\u00e9gica"},"content":{"rendered":"<p>El objetivo del acuerdo (<a class=\"enlace\" style=\"font-size:100%\" href=\"http:\/\/hola.perfumesclub.com\">http:\/\/hola.perfumesclub.com<\/a>\/) es liderar el sector online de la belleza. \u00abSin duda, somos partners estrat\u00e9gicos en visibilidad y tr\u00e1fico\u00bb, afirma Gerardo Ca\u00f1ellas, gerente de Perfume&#039;s Club.<\/p>\n<p>Seg\u00fan los \u00faltimos datos de la OJD, correspondientes al mes de agosto de 2012, Hola.com (<a class=\"enlace\" style=\"font-size:100%\" href=\"http:\/\/www.hola.com\">www.hola.com<\/a>) es la publicaci\u00f3n femenina m\u00e1s le\u00edda con m\u00e1s 5,5 millones de usuarios \u00fanicos. Por su parte, Perfumesclub.com fue premiada en el a\u00f1o 2011 con el e-Commerce Awards a la &#039;Mejor web de venta de producto en Espa\u00f1a&#039; y tiene un stock con m\u00e1s de 8.000 referencias de art\u00edculos de alta perfumer\u00eda y cosm\u00e9tica.<\/p>\n<p>Esta colaboraci\u00f3n, contemplada en el plan estrat\u00e9gico de posicionamiento online de la compa\u00f1\u00eda, tiene como principal meta situar a Perfumesclub.com como el principal referente en la venta online de productos de alta gama de perfumer\u00eda y cosm\u00e9tica nacional y aumentar su cuota de mercado. \u00abEl acuerdo con Hola.com refuerza nuestra posici\u00f3n frente a los consumidores como un sitio online de confianza para realizar sus compras y nos permite dar a conocer nuestro site a miles de lectores diariamente\u00bb, explica Ca\u00f1ellas.<\/p>\n<p>Desde su creaci\u00f3n en 2009, Perfume&#039;s Club ha apostado fuerte por la inversi\u00f3n en publicidad online y ha potenciado el uso estrat\u00e9gico de la comunicaci\u00f3n digital. De hecho, ha realizado campa\u00f1as publicitarias online con la modelo Ver\u00f3nica Blume y cuenta con la colaboraci\u00f3n de la bloguera Isasaweis.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El objetivo del acuerdo (http:\/\/hola.perfumesclub.com\/) es liderar el sector online de la belleza. \u00abSin duda, somos partners estrat\u00e9gicos en visibilidad<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-15799","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018Hola\u2019 y Perfumesclub.com, alianza estrat\u00e9gica - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=15799\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Hola\u2019 y Perfumesclub.com, alianza estrat\u00e9gica - 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