{"id":157939,"date":"2022-08-31T13:41:22","date_gmt":"2022-08-31T11:41:22","guid":{"rendered":"https:\/\/ipmark.com\/?p=157939"},"modified":"2022-08-31T14:33:55","modified_gmt":"2022-08-31T12:33:55","slug":"aumenta-preocupacion-cmos-por-economia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=157939","title":{"rendered":"Aumenta la preocupaci\u00f3n de los CMOs por la econom\u00eda"},"content":{"rendered":"<p><strong>La situaci\u00f3n econ\u00f3mica se alza como la mayor preocupaci\u00f3n para los responsables de marketing. En el \u00faltimo mes, la confianza de los CMOs respecto a la econom\u00eda ha descendido un 0,42%. Le siguen las tarifas y los acuerdos comerciales a nivel global (-0,35%) y el impacto y el papel que tienen los medios (-0,32%) y las redes sociales (-0,30%).\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan los datos del \u00faltimo \u00cdndice de Confianza Global (WCI), obtenido gracias a la monitorizaci\u00f3n de los temas comentados en internet por m\u00e1s de 80.000 CEOs y CMOs, la econom\u00eda se ha posicionado como el principal tema de preocupaci\u00f3n para los directivos, al <strong>caer el \u00edndice de confianza un 0,42% en julio respecto al mes anterior.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">A esta inquietud se suman tambi\u00e9n otros temas como las<strong> tarifas y los acuerdos comerciales a nivel global (-0,35%) y el impacto y papel que tienen los medios (-0,32%) y las redes sociales (-0,30%).\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por otro lado, ha aumentado la confianza que tienen los ejecutivos sobre el<strong> uso de la tecnolog\u00eda para avanzar en materia de innovaci\u00f3n<\/strong>. En el \u00faltimo mes, los comentarios positivos sobre este tema han crecido un <strong>2,08%<\/strong>. Aunque todav\u00eda les sigue preocupando el escaso manejo que poseen sobre las herramientas basadas en inteligencia artificial (IA), con una confianza que decae un 0,42%.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Confianza en el valor de marca<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ante el periodo turbulento que puede avecinarse a nivel econ\u00f3mico, una mayor\u00eda de m\u00e1ximos responsables de marketing conf\u00eda en que una buena<strong> imagen corporativa y reputaci\u00f3n de marca<\/strong> es clave para superar un periodo de recesi\u00f3n, tal y como indica el <strong>incremento del 0,77% de la confianza <\/strong>en este aspecto<strong>.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">De igual modo, son conscientes de que una mejor experiencia de empleado repercute de forma positiva en la experiencia de cliente. Lo que explica el<strong> mayor incremento de la confianza en el bienestar de los empleados (0,20%) frente al de la satisfacci\u00f3n del cliente (0,08%).\u00a0<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conscientes de la posibilidad de una recesi\u00f3n a futuro, una mayor\u00eda de ejecutivos de marketing conf\u00eda en la imagen corporativa y reputaci\u00f3n de su marca para superar la coyuntura. <\/p>\n","protected":false},"author":29,"featured_media":157941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[598,2226],"class_list":["post-157939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-experiencia-de-cliente","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aumenta la preocupaci\u00f3n de los CMOs por la econom\u00eda<\/title>\n<meta name=\"description\" content=\"La situaci\u00f3n econ\u00f3mica preocupa a los responsables de marketing. 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