{"id":157898,"date":"2022-08-31T10:34:26","date_gmt":"2022-08-31T08:34:26","guid":{"rendered":"https:\/\/ipmark.com\/?p=157898"},"modified":"2022-08-31T12:57:11","modified_gmt":"2022-08-31T10:57:11","slug":"runtime-nueva-plataforma-television-con-publicidad","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=157898","title":{"rendered":"Runtime, nueva plataforma de televisi\u00f3n digital financiada con publicidad"},"content":{"rendered":"<p><strong>En un momento en el que son m\u00e1s las plataformas OTT que se animan a lanzar una oferta financiada con publicidad &#8211; las m\u00e1s relevantes, Disney+ y Netflix-, llega a nuestro pa\u00eds Runtime, una plataforma de contenido bajo demanda y 10 canales lineales a la que los usuarios pueden acceder de forma gratuita y sin necesidad de registro.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha explicado Pablo Romero, director de Runtime Espa\u00f1a, durante la presentaci\u00f3n de la compa\u00f1\u00eda, si bien Netflix fue un referente de la oferta OTT, tras m\u00e1s de 10 a\u00f1os se ha desarrollado un nuevo mercado. \u201cEs un modelo evolucionado que mantiene las prestaciones de v\u00eddeo bajo demanda y recupera el valor de la televisi\u00f3n lineal, la televisi\u00f3n de siempre, dirigi\u00e9ndose al 100% del mercado, no solo al de pago\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La compa\u00f1\u00eda aterriza en nuestro pa\u00eds con una capacidad de alcance de<strong> m\u00e1s de cinco millones de hogares, gracias a los acuerdos alcanzados con Samsung, LG, Orange TV, Pluto TV y TVUP,<\/strong> a los que se sumar\u00e1n pr\u00f3ximamente m\u00e1s partners, tal y como ha indicado su responsable de marketing, Mar\u00eda Bejarano.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La plataforma ofrece a los usuarios el visionado de 10 canales lineales: <strong>siete de cine tem\u00e1tico<\/strong> &#8211; acci\u00f3n, comedia, romance, thriller+terror, crimen, romance y cl\u00e1sicos-, y<strong> tres de series, uno general y dos canales-bucle centrados en Ana y los 7 y Curro Jim\u00e9nez<\/strong>, gracias al acuerdo firmado con RTVE.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La oferta se completa con un cat\u00e1logo de <strong>m\u00e1s de 1.000 t\u00edtulos de v\u00eddeo bajo demanda<\/strong> (series y pel\u00edculas)<strong> con anuncios,<\/strong> distribuidos en 11 categor\u00edas: comedia, acci\u00f3n, romance, crimen, terror, thriller, series, historia, aventura, cl\u00e1sicos, drama y documental.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Runtime est\u00e1 disponible para los dispositivos Apple TV, Amazon Fire TV, Roku, Android, iOS.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda aterriza en nuestro pa\u00eds con una capacidad de alcance de m\u00e1s de cinco millones de hogares, gracias a los acuerdos alcanzados con Samsung, LG, Orange TV, Pluto TV y TVUP. <\/p>\n","protected":false},"author":29,"featured_media":157900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[194],"class_list":["post-157898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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