{"id":157843,"date":"2022-08-30T12:14:30","date_gmt":"2022-08-30T10:14:30","guid":{"rendered":"https:\/\/ipmark.com\/?p=157843"},"modified":"2022-08-30T14:24:58","modified_gmt":"2022-08-30T12:24:58","slug":"el-futuro-peugeot-408-se-presenta-en-una-esfera-gigante","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=157843","title":{"rendered":"El futuro Peugeot 408 supera las leyes de la gravedad"},"content":{"rendered":"<p><b>El grupo de automoci\u00f3n Stellantis ha presentado el nuevo modelo Peugeot 408 con un innovador escenario m\u00f3vil. El futuro veh\u00edculo, que estar\u00e1 a la venta a principios de 2023, se ha convertido en una obra de arte flotante, llamada \u2018The Sphere\u2019, que destaca las cualidades aerodin\u00e1micas del coche.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El Peugeot 408 ten\u00eda que ser inspirador, lo que ha motivado a un equipo de artistas, ingenieros y t\u00e9cnicos del estudio creativo parisino <\/span><b>Superbien<\/b><span style=\"font-weight: 400;\">, quienes implementaron el proyecto dise\u00f1ado por la agencia<\/span><b> OPEn.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La esfera transparente de presentaci\u00f3n del nuevo modelo rodea el veh\u00edculo y lo muestra desde todos los \u00e1ngulos, y <\/span><span style=\"font-weight: 400;\">se exhibir\u00e1 un corto periodo de tiempo en la esfera. Se producir\u00e1 en <\/span><b>Mulhouse<\/b><span style=\"font-weight: 400;\">, en Francia, para el mercado europeo, y luego en la f\u00e1brica de <\/span><b>Chengdu <\/b><span style=\"font-weight: 400;\">en China, para el mercado local. Llegar\u00e1 con dos motores h\u00edbridos y un motor de gasolina.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El cortometraje titulado \u2018Unexpected from every angle\u2019 (Sorprendente desde todos los \u00e1ngulos, en espa\u00f1ol), fue rodado en el <b>Museo Louvre-Lens <\/b>a mediados de julio de 2022, centro de exposiciones art\u00edsticas ubicado a las afueras de la ciudad de Lens, en el norte de Francia.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"New peugeot 408 l The Sphere\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/8c5rS_V89HQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><b>Superar desaf\u00edos<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Esta esfera permite \u201csuspender y exhibir el modelo como si no tuviera gravedad, girando el veh\u00edculo para que sea admirado desde todos los \u00e1ngulos\u00bb, explica el director creativo de la agencia OPEn, <\/span><b>St\u00e9phane Lecoq<\/b><span style=\"font-weight: 400;\">. Y a\u00f1ade que quer\u00edan \u201cmostrar el dinamismo que destila el nuevo Peugeot 408\u201d. Para ello, \u201ctuvimos que desafiar la gravedad y <\/span><b>crear una envoltura que pudiera girar sin esfuerzo<\/b><span style=\"font-weight: 400;\"> el modelo en cualquier posici\u00f3n y permitir que su dise\u00f1o se viera correctamente\u201d. De esta manera, naci\u00f3 \u2018The Sphere\u2019.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La estructura de la esfera ha sido fabricada en acero y cubierta con una capa protectora.\u00a0 <strong>La burbuja o esfera transparente est\u00e1 hecha de PVC blanco,<\/strong> lo que permite el uso de unos sopladores de aire para mantener la esfera inflada. Los aros de 5,10 metros de di\u00e1metro se ponen en movimiento mediante\u00a0 un sistema que utiliza cuatro ruedas motrices, impulsado por motores el\u00e9ctricos de 4.500 vatios. La energ\u00eda se utiliza para controlar la rotaci\u00f3n y mantener su centro de gravedad.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-157845\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/Peugeot-408-2-ok.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/Peugeot-408-2-ok.jpg 1000w, https:\/\/ipmark.com\/wp-content\/uploads\/Peugeot-408-2-ok-300x200.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/Peugeot-408-2-ok-768x512.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/Peugeot-408-2-ok-100x67.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/Peugeot-408-2-ok-952x635.jpg 952w, https:\/\/ipmark.com\/wp-content\/uploads\/Peugeot-408-2-ok-310x207.jpg 310w, https:\/\/ipmark.com\/wp-content\/uploads\/Peugeot-408-2-ok-24x16.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/Peugeot-408-2-ok-36x24.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/Peugeot-408-2-ok-48x32.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/Peugeot-408-2-ok-600x400.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca presenta el nuevo modelo, que llegar\u00e1 al mercado en 2023, en una esfera flotante giratoria para mostrar el futuro veh\u00edculo desde cualquier \u00e1ngulo.<\/p>\n","protected":false},"author":30,"featured_media":157844,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2114],"class_list":["post-157843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El futuro Peugeot 408 se presenta en una esfera gigante<\/title>\n<meta name=\"description\" content=\"La marca presenta el nuevo modelo Peugeot 408 que llegar\u00e1 al mercado en 2023, en una esfera flotante giratoria.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=157843\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El futuro Peugeot 408 se presenta en una esfera gigante\" \/>\n<meta property=\"og:description\" content=\"La marca presenta el nuevo modelo Peugeot 408 que llegar\u00e1 al mercado en 2023, en una esfera flotante giratoria.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=157843\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-30T10:14:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-30T12:24:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Puegeot-408-1-ok.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"910\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=157843#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=157843\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"El futuro Peugeot 408 supera las leyes de la gravedad\",\"datePublished\":\"2022-08-30T10:14:30+00:00\",\"dateModified\":\"2022-08-30T12:24:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=157843\"},\"wordCount\":388,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=157843#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Puegeot-408-1-ok.jpg\",\"keywords\":[\"creatividad\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=157843\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=157843\",\"name\":\"El futuro Peugeot 408 se presenta en una esfera gigante\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=157843#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=157843#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Puegeot-408-1-ok.jpg\",\"datePublished\":\"2022-08-30T10:14:30+00:00\",\"dateModified\":\"2022-08-30T12:24:58+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"La marca presenta el nuevo modelo Peugeot 408 que llegar\u00e1 al mercado en 2023, en una esfera flotante giratoria.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=157843#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=157843\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=157843#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Puegeot-408-1-ok.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Puegeot-408-1-ok.jpg\",\"width\":1366,\"height\":910},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=157843#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El futuro Peugeot 408 supera las leyes de la gravedad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El futuro Peugeot 408 se presenta en una esfera gigante","description":"La marca presenta el nuevo modelo Peugeot 408 que llegar\u00e1 al mercado en 2023, en una esfera flotante giratoria.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=157843","og_locale":"es_ES","og_type":"article","og_title":"El futuro Peugeot 408 se presenta en una esfera gigante","og_description":"La marca presenta el nuevo modelo Peugeot 408 que llegar\u00e1 al mercado en 2023, en una esfera flotante giratoria.","og_url":"https:\/\/ipmark.com\/?p=157843","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2022-08-30T10:14:30+00:00","article_modified_time":"2022-08-30T12:24:58+00:00","og_image":[{"width":1366,"height":910,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Puegeot-408-1-ok.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=157843#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=157843"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"El futuro Peugeot 408 supera las leyes de la gravedad","datePublished":"2022-08-30T10:14:30+00:00","dateModified":"2022-08-30T12:24:58+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=157843"},"wordCount":388,"image":{"@id":"https:\/\/ipmark.com\/?p=157843#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Puegeot-408-1-ok.jpg","keywords":["creatividad"],"articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=157843","url":"https:\/\/ipmark.com\/?p=157843","name":"El futuro Peugeot 408 se presenta en una esfera gigante","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=157843#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=157843#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Puegeot-408-1-ok.jpg","datePublished":"2022-08-30T10:14:30+00:00","dateModified":"2022-08-30T12:24:58+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"La marca presenta el nuevo modelo Peugeot 408 que llegar\u00e1 al mercado en 2023, en una esfera flotante giratoria.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=157843#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=157843"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=157843#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Puegeot-408-1-ok.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Puegeot-408-1-ok.jpg","width":1366,"height":910},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=157843#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"El futuro Peugeot 408 supera las leyes de la gravedad"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/157843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=157843"}],"version-history":[{"count":11,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/157843\/revisions"}],"predecessor-version":[{"id":157888,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/157843\/revisions\/157888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/157844"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=157843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=157843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=157843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}