{"id":157833,"date":"2022-08-30T11:14:28","date_gmt":"2022-08-30T09:14:28","guid":{"rendered":"https:\/\/ipmark.com\/?p=157833"},"modified":"2022-08-30T14:23:36","modified_gmt":"2022-08-30T12:23:36","slug":"globant-lanza-retail-studio-para-impulsar-la-transformacion-de-la-industria-minorista","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=157833","title":{"rendered":"Globant lanza Retail Studio para impulsar la transformaci\u00f3n de la industria minorista"},"content":{"rendered":"<p><b>La compa\u00f1\u00eda nativa digital Globant ha lanzado su nuevo servicio Retail Studio, con el que buscar ayudar a las empresas minoristas en su viaje para adaptarse a las nuevas tendencias de la industria, con herramientas para una mayor visibilidad y automatizaci\u00f3n completa de la cadena de suministro.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Retail Studio utilizar\u00e1 el <\/span><b>an\u00e1lisis de datos y la inteligencia artificial<\/b><span style=\"font-weight: 400;\"> para automatizar las decisiones \u201cque desbloquean nuevas oportunidades, asegurando una organizaci\u00f3n flexible y adaptable\u201d, ha comunicado Globant. Tambi\u00e9n permitir\u00e1 crear nuevos modelos de negocio tras la puesta en marcha de experiencias con clientes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los minoristas luchan a diario para mantenerse al d\u00eda de las tendencias que cambian a gran velocidad, lo que requiere \u201cuna gran necesidad de mantener los procesos eficientes y coordinados\u201d, cuenta Diego T\u00e1rtara, <\/span><i><span style=\"font-weight: 400;\">chief technology officer <\/span><\/i><span style=\"font-weight: 400;\">de Globant. \u201cQueremos permitir que los minoristas <\/span><b>hagan la transici\u00f3n correctamente para satisfacer las necesidades de los consumidores <\/b><span style=\"font-weight: 400;\">y salir de sus mercados verticales tradicionales para crear nuevas fuentes de ingresos\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A trav\u00e9s de la automatizaci\u00f3n de tareas y procesos, la integraci\u00f3n de puntos de contacto entre marcas, un mayor aprovechamiento de real-time analytics y el metaverso, y la implementaci\u00f3n de Robotic Process Automation (RPA) y tecnolog\u00eda de chatbot para tareas rutinarias y de baja categor\u00eda, \u201clas organizaciones pueden permitir que los <strong>empleados de la tienda<\/strong> se concentren en mejorar las interacciones cruciales de cara al cliente\u201d, a\u00f1ade Diego T\u00e1rtara.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retail Studio ofrece cinco servicios a la empresa minorista:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Closer to the customer:<\/b><span style=\"font-weight: 400;\"> ayuda a los clientes a transformar las experiencias de los consumidores de extremo a extremo, creando experiencias centradas en el ser humano, basadas en datos y habilitadas por la tecnolog\u00eda, tanto online como offline.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Smart loyalty<\/b><span style=\"font-weight: 400;\">: utiliza los datos y la tecnolog\u00eda crear lealtad, con el fin de monetizar esta informaci\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Transforming operations: <\/b><span style=\"font-weight: 400;\">colabora con las compa\u00f1\u00edas para transformar y redefinir cada paso de sus operaciones y estrategias diarias usando tecnolog\u00eda y an\u00e1lisis de vanguardia.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Next-Gen commercial management:<\/b><span style=\"font-weight: 400;\"> ayuda a los clientes con precios inteligentes, comercializaci\u00f3n de pr\u00f3xima generaci\u00f3n, lealtad inteligente y habilitaci\u00f3n de ventas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Beyond innovation: <\/b><span style=\"font-weight: 400;\">apoya a las organizaciones con innovaci\u00f3n habilitada digitalmente y con modelos de negocio alternativos.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Este servicio busca ayudar a las empresas minoristas en sus relaciones con los consumidores, hacia estrategias m\u00e1s automatizadas integradas en toda la cadena de valor.<\/p>\n","protected":false},"author":30,"featured_media":157834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2773],"class_list":["post-157833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-data"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Globant lanza Retail Studio para impulsar la transformaci\u00f3n de la industria minorista<\/title>\n<meta name=\"description\" content=\"Este servicio busca ayudar a las empresas minoristas en sus 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