{"id":157405,"date":"2022-07-28T14:12:32","date_gmt":"2022-07-28T12:12:32","guid":{"rendered":"https:\/\/ipmark.com\/?p=157405"},"modified":"2022-07-28T14:28:26","modified_gmt":"2022-07-28T12:28:26","slug":"ingresos-publicidad-television-atresmedia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=157405","title":{"rendered":"Los ingresos por publicidad televisiva de Atresmedia caen un 3%"},"content":{"rendered":"<p><strong>Atresmedia se ha visto impactada por la menor inversi\u00f3n publicitaria en televisi\u00f3n en los primeros seis meses del a\u00f1o. En este tiempo los ingresos por publicidad del grupo en el medio han ca\u00eddo un 3%, a pesar de su mayor cuota de mercado situada en el 42,9%.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Atresmedia ha finalizado el primer semestre de su ejercicio con una ca\u00edda de su facturaci\u00f3n y beneficio. <strong>Las ventas del grupo han alcanzado los 460 millones de euros, un 1% menos respecto a lo cosechado un a\u00f1o antes.<\/strong> El descenso del <strong>beneficio neto<\/strong> ha resultado mayor, del orden de <strong>un 8,5%, pasando de los 62,5 millones de hace un a\u00f1o a los 57,2 millones.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por \u00e1reas de negocio, las emisoras de radio del grupo han elevado sus ventas un 6,3% hasta los 35,5 millones, mientras que los ingresos de Audiovisual, con un total de 429 millones, han resultado un 1,7% inferiores a los de hace un a\u00f1o.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En este \u00faltimo grupo, destacan los <strong>descensos de Contenidos (-13,5%) y Televisi\u00f3n (-3%),<\/strong> con ingresos publicitarios, este \u00faltimo, de 346 millones. En el lado opuesto, Digital, que se eleva un 10,7%, pasando de los 31 millones a los 35 millones en el primer semestre de 2022.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Respecto al negocio de Televisi\u00f3n, a pesar de la ca\u00edda de GRPs como consecuencia de un menor consumo de televisi\u00f3n lineal (-6%, seg\u00fan c\u00e1lculos de Atresmedia), el grupo informa a sus inversores de una cuota de audiencia del 27,9%, 0,3 puntos m\u00e1s que en el mismo periodo del a\u00f1o anterior. Eleva su cuota publicitaria un 0,9% hasta alcanzar una participaci\u00f3n del 42,9%, superando a Mediaset Espa\u00f1a.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por \u00e1reas de negocio, las emisoras de radio del grupo han elevado sus ventas un 6,3% hasta los 35,5 millones, mientras que los ingresos de Audiovisual, con un total de 429 millones, han resultado un 1,7% inferiores a los de hace un a\u00f1o. <\/p>\n","protected":false},"author":29,"featured_media":157412,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[194],"class_list":["post-157405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los ingresos por publicidad 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