{"id":157393,"date":"2022-07-28T14:01:09","date_gmt":"2022-07-28T12:01:09","guid":{"rendered":"https:\/\/ipmark.com\/?p=157393"},"modified":"2022-07-28T14:19:09","modified_gmt":"2022-07-28T12:19:09","slug":"ghost-phone-primer-juego-realidad-aumentada-snapchat","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=157393","title":{"rendered":"Llega Ghost Phone, el primer juego de realidad aumentada de Snapchat"},"content":{"rendered":"<p><strong>Creado por Snap, Ghost Phone es una experiencia interactiva donde los jugadores deben descubrir los secretos de un tel\u00e9fono encontrado y resolver el misterio de lo que le ocurri\u00f3 a su anterior propietario.\u00a0<\/strong><\/p>\n<p>A trav\u00e9s del reconocimiento de superficies, las lentes de Ghost Phone llevan el juego al propio entorno del usuario,\u00a0<strong>incit\u00e1ndole a levantarse y a ponerse en movimiento para recoger energ\u00eda fantasma<\/strong> dentro del tel\u00e9fono y reventar fantasmas.<\/p>\n<p>Se trata de la primera vez que se introduce un nuevo g\u00e9nero de juego narrativo que combina la tecnolog\u00eda de escaneo de realidad aumentada de la plataforma con los juegos en Snapchat.<\/p>\n<h2>\u00bfC\u00f3mo funciona?<\/h2>\n<p>Debemos buscar \u00abGhost Phone\u00bb en el explorador de lentes de Snapchat, o buscar un\u00a0<strong>icono misterioso detr\u00e1s del cohete del chat<\/strong>. Despu\u00e9s, descifraremos la contrase\u00f1a para encender el tel\u00e9fono fantasma, para encontrar pistas en los mensajes de texto y en los datos.<\/p>\n<p><iframe loading=\"lazy\" title=\"Ghost Phone | Snap Games\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/_ROEY3I-UMs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Una vez realizados estos pasos, se desbloquear\u00e1n los modos de c\u00e1mara para\u00a0<strong>mirar a nuestro alrededor y capturar diferentes tipos de fantasmas\u00a0<\/strong>de realidad aumentada. Luego subiremos de nivel, descubriendo aplicaciones y datos que revelen m\u00e1s pistas, modos de c\u00e1mara y fantasmas, <strong>adem\u00e1s de descubrir qu\u00e9 le ocurri\u00f3 a Lisa<\/strong>.<\/p>\n<h2>Una experiencia \u00fanica<\/h2>\n<p><strong>Snapchat<\/strong> goza de una posici\u00f3n \u00fanica donde ofrecer <strong>una experiencia que combina la realidad aumentada, los juegos y la narraci\u00f3n<\/strong>. La c\u00e1mara de Snap, una de las m\u00e1s usadas del mundo, ayuda a aumentar lo que la gente ve en el mundo real, con una\u00a0<strong>media de 6.000 millones de usos diarios.\u00a0<\/strong><\/p>\n<p>Ghost Phone se construy\u00f3 empleando la tecnolog\u00eda propia de Snap: su motor de juego primero en la web, Playcanvas, y Lens Studio para aprovechar la tecnolog\u00eda de escaneo del mundo de Snap para crear los Lenses m\u00e1s espeluznantes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es la primera vez que se combina la tecnolog\u00eda de escaneo de realidad aumentada de la plataforma con los juegos en Snapchat.<\/p>\n","protected":false},"author":6924,"featured_media":157402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[6304,148,50],"class_list":["post-157393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-gaming","tag-social-media","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Llega Ghost Phone, el primer juego de realidad aumentada de Snapchat<\/title>\n<meta name=\"description\" content=\"Es la primera vez que se combina la tecnolog\u00eda de escaneo de realidad aumentada de la plataforma con los juegos en Snapchat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=157393\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Llega Ghost Phone, el primer juego de realidad aumentada de Snapchat\" \/>\n<meta property=\"og:description\" content=\"Es la primera vez que se combina la tecnolog\u00eda de escaneo de realidad aumentada de la plataforma con los juegos en Snapchat.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=157393\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-28T12:01:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-28T12:19:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/GhostPhone_Quad_es_001.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laura Briones\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Briones\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=157393#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=157393\"},\"author\":{\"name\":\"Laura Briones\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/652f2bdeb4e0366fca3bdc6e488f009a\"},\"headline\":\"Llega Ghost Phone, el primer juego de realidad aumentada de Snapchat\",\"datePublished\":\"2022-07-28T12:01:09+00:00\",\"dateModified\":\"2022-07-28T12:19:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=157393\"},\"wordCount\":333,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=157393#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/GhostPhone_Quad_es_001.png\",\"keywords\":[\"Gaming\",\"social media\",\"tecnolog\u00eda\"],\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=157393\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=157393\",\"name\":\"Llega Ghost Phone, el primer juego de realidad aumentada de Snapchat\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=157393#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=157393#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/GhostPhone_Quad_es_001.png\",\"datePublished\":\"2022-07-28T12:01:09+00:00\",\"dateModified\":\"2022-07-28T12:19:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/652f2bdeb4e0366fca3bdc6e488f009a\"},\"description\":\"Es la primera vez que se combina la tecnolog\u00eda de escaneo de realidad aumentada de la plataforma con los juegos en Snapchat.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=157393#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=157393\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=157393#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/GhostPhone_Quad_es_001.png\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/GhostPhone_Quad_es_001.png\",\"width\":1140,\"height\":635},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=157393#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Llega Ghost Phone, el primer juego de realidad aumentada de Snapchat\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/652f2bdeb4e0366fca3bdc6e488f009a\",\"name\":\"Laura Briones\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g\",\"caption\":\"Laura Briones\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=6924\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Llega Ghost Phone, el primer juego de realidad aumentada de Snapchat","description":"Es la primera vez que se combina la tecnolog\u00eda de escaneo de realidad aumentada de la plataforma con los juegos en Snapchat.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=157393","og_locale":"es_ES","og_type":"article","og_title":"Llega Ghost Phone, el primer juego de realidad aumentada de Snapchat","og_description":"Es la primera vez que se combina la tecnolog\u00eda de escaneo de realidad aumentada de la plataforma con los juegos en Snapchat.","og_url":"https:\/\/ipmark.com\/?p=157393","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2022-07-28T12:01:09+00:00","article_modified_time":"2022-07-28T12:19:09+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/GhostPhone_Quad_es_001.png","type":"image\/png"}],"author":"Laura Briones","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Laura Briones","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=157393#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=157393"},"author":{"name":"Laura Briones","@id":"https:\/\/ipmark.com\/#\/schema\/person\/652f2bdeb4e0366fca3bdc6e488f009a"},"headline":"Llega Ghost Phone, el primer juego de realidad aumentada de Snapchat","datePublished":"2022-07-28T12:01:09+00:00","dateModified":"2022-07-28T12:19:09+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=157393"},"wordCount":333,"image":{"@id":"https:\/\/ipmark.com\/?p=157393#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/GhostPhone_Quad_es_001.png","keywords":["Gaming","social media","tecnolog\u00eda"],"articleSection":["Marketing Digital"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=157393","url":"https:\/\/ipmark.com\/?p=157393","name":"Llega Ghost Phone, el primer juego de realidad aumentada de Snapchat","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=157393#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=157393#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/GhostPhone_Quad_es_001.png","datePublished":"2022-07-28T12:01:09+00:00","dateModified":"2022-07-28T12:19:09+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/652f2bdeb4e0366fca3bdc6e488f009a"},"description":"Es la primera vez que se combina la tecnolog\u00eda de escaneo de realidad aumentada de la plataforma con los juegos en Snapchat.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=157393#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=157393"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=157393#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/GhostPhone_Quad_es_001.png","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/GhostPhone_Quad_es_001.png","width":1140,"height":635},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=157393#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Llega Ghost Phone, el primer juego de realidad aumentada de Snapchat"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/652f2bdeb4e0366fca3bdc6e488f009a","name":"Laura Briones","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g","caption":"Laura Briones"},"url":"https:\/\/ipmark.com\/?author=6924"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/157393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/6924"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=157393"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/157393\/revisions"}],"predecessor-version":[{"id":157403,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/157393\/revisions\/157403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/157402"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=157393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=157393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=157393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}