Orgullo 2022.\u00a0<\/span><\/a><\/p>\nLa campa\u00f1a tambi\u00e9n ha estado presente en la plaza de Callao, teatros de Gran V\u00eda, locales de ocio, as\u00ed como en redes sociales, YouTube y Spotify. Mediacom, la agencia de medios de este trabajo.<\/span><\/p>\n![\"\"](\"https:\/\/ipmark.com\/wp-content\/uploads\/Uber.-Mupi-Plan-improvisado.jpg\")
<\/p>\n
\u201cCon un tono de voz atrevido y un enfoque muy dirigido a la vida cultural madrile\u00f1a, nuestras \u00faltimas campa\u00f1as tienen como <\/span>punto de partida la aspiraci\u00f3n de convertirnos en la aplicaci\u00f3n de referencia para ocio y turismo\u201d<\/b>, cuenta el director de marketing de Uber en el Sur de Europa, Gianluca Benincasa. Y a\u00f1ade que \u201ceste objetivo est\u00e1 presente en los \u00faltimos lanzamientos, como Uber Explore, a trav\u00e9s del cual el usuario puede reservar entradas, mesa\u00a0 en un restaurante o el patrocinio de grandes eventos en la ciudad\u201d.\u00a0<\/span><\/p>\nCon este nuevo concepto, Uber consigui\u00f3 el a\u00f1o pasado<\/span> disparar su consideraci\u00f3n\u00a0 y preferencia de marca,<\/b> creciendo por encima de la media europea hasta convertirse en uno de los mercados clave a nivel global.\u00a0<\/span><\/p>\nEn este momento, la plataforma Uber se est\u00e1 preparando para <\/span>dar el salto al mundo de las experiencias, <\/b>con la mirada en afianzar los atributos principales de su servicio: la conveniencia de no tener que conducir, la comodidad, la confianza y el precio.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"En este momento, la plataforma de movilidad se est\u00e1 preparando para dar el salto al mundo de las experiencias.<\/p>\n","protected":false},"author":30,"featured_media":157021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114],"class_list":["post-157020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad"],"acf":[],"yoast_head":"\n
Uber refuerza su imagen de marca y servicios en su \u00faltima campa\u00f1a<\/title>\n<meta name=\"description\" content=\"En este momento, la plataforma de movilidad Uber se est\u00e1 preparando para dar el salto al mundo de las experiencias.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=157020\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uber refuerza su imagen de marca y servicios en su \u00faltima campa\u00f1a\" \/>\n<meta property=\"og:description\" content=\"En este momento, la plataforma de movilidad Uber se est\u00e1 preparando para dar el salto al mundo de las experiencias.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=157020\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-21T09:39:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-21T11:53:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Uber.-Lona-Colon.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=157020#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=157020\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"Uber refuerza su imagen de marca y sus servicios en su \u00faltima campa\u00f1a\",\"datePublished\":\"2022-07-21T09:39:53+00:00\",\"dateModified\":\"2022-07-21T11:53:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=157020\"},\"wordCount\":321,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=157020#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Uber.-Lona-Colon.jpg\",\"keywords\":[\"creatividad\"],\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=157020\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=157020\",\"name\":\"Uber refuerza su imagen de marca y servicios en su \u00faltima campa\u00f1a\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=157020#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=157020#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Uber.-Lona-Colon.jpg\",\"datePublished\":\"2022-07-21T09:39:53+00:00\",\"dateModified\":\"2022-07-21T11:53:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"En este momento, la plataforma de movilidad Uber se est\u00e1 preparando para dar el salto al mundo de las experiencias.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=157020#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=157020\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=157020#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Uber.-Lona-Colon.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Uber.-Lona-Colon.jpg\",\"width\":1140,\"height\":760,\"caption\":\"Lona Col\u00f3n (Madrid).\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=157020#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Uber refuerza su imagen de marca y sus servicios en su \u00faltima campa\u00f1a\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Uber refuerza su imagen de marca y servicios en su \u00faltima campa\u00f1a","description":"En este momento, la plataforma de movilidad Uber se est\u00e1 preparando para dar el salto al mundo de las experiencias.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=157020","og_locale":"es_ES","og_type":"article","og_title":"Uber refuerza su imagen de marca y servicios en su \u00faltima campa\u00f1a","og_description":"En este momento, la plataforma de movilidad Uber se est\u00e1 preparando para dar el salto al mundo de las experiencias.","og_url":"https:\/\/ipmark.com\/?p=157020","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2022-07-21T09:39:53+00:00","article_modified_time":"2022-07-21T11:53:00+00:00","og_image":[{"width":1140,"height":760,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Uber.-Lona-Colon.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=157020#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=157020"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"Uber refuerza su imagen de marca y sus servicios en su \u00faltima campa\u00f1a","datePublished":"2022-07-21T09:39:53+00:00","dateModified":"2022-07-21T11:53:00+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=157020"},"wordCount":321,"image":{"@id":"https:\/\/ipmark.com\/?p=157020#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Uber.-Lona-Colon.jpg","keywords":["creatividad"],"articleSection":["Publicidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=157020","url":"https:\/\/ipmark.com\/?p=157020","name":"Uber refuerza su imagen de marca y servicios en su \u00faltima campa\u00f1a","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=157020#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=157020#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Uber.-Lona-Colon.jpg","datePublished":"2022-07-21T09:39:53+00:00","dateModified":"2022-07-21T11:53:00+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"En este momento, la plataforma de movilidad Uber se est\u00e1 preparando para dar el salto al mundo de las experiencias.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=157020#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=157020"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=157020#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Uber.-Lona-Colon.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Uber.-Lona-Colon.jpg","width":1140,"height":760,"caption":"Lona Col\u00f3n (Madrid)."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=157020#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Uber refuerza su imagen de marca y sus servicios en su \u00faltima campa\u00f1a"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/157020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=157020"}],"version-history":[{"count":5,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/157020\/revisions"}],"predecessor-version":[{"id":157054,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/157020\/revisions\/157054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/157021"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=157020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=157020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=157020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}