{"id":156792,"date":"2022-07-19T11:55:51","date_gmt":"2022-07-19T09:55:51","guid":{"rendered":"https:\/\/ipmark.com\/?p=156792"},"modified":"2022-07-19T11:55:51","modified_gmt":"2022-07-19T09:55:51","slug":"triangulo-toberone-protagonista-nuevo-branding","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=156792","title":{"rendered":"El tri\u00e1ngulo, protagonista del nuevo branding de Toblerone"},"content":{"rendered":"

El tri\u00e1ngulo se alza protagonista en el nuevo branding de Toblerone. La marca de chocolate renueva su look and feel e incluye su principal peculiaridad en el packaging con el objetivo de demostrar que lo peculiar puede llegar a ser mejor que lo habitual.\u00a0<\/strong><\/p>\n

Tras m\u00e1s de un siglo en funcionamiento, siempre con una est\u00e9tica similar a su origen, la famosa chocolatina Toblerone renueva su imagen. Bajo el t\u00edtulo \u2018Be More Triangle\u2019, la compa\u00f1\u00eda incorpora en su packaging el tri\u00e1ngulo, la forma que lo hace tan diferente del resto de chocolates.\u00a0<\/strong><\/span><\/p>\n

El trabajo de branding, desarrollado por la agencia Bulletproof, se basa en la propia particularidad de ser una barra de chocolate con forma de tri\u00e1ngulo. Desde la agencia, decidieron aprovechar esta idea para resaltar que lo diferente no tiene por qu\u00e9 ser peor que lo habitual, sino a veces incluso mejor. \u201cLas peculiaridades que alguna vez fueron mal vistas ahora se celebran como una insignia de distinci\u00f3n\u201d, explican.\u00a0<\/span><\/p>\n

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Respecto a la paleta crom\u00e1tica, el rojo y el dorado contin\u00faan siendo los colores primarios, aunque ahora son m\u00e1s brillantes.<\/strong> El nuevo logotipo revive, asimismo, algunos elementos dibujados a mano que hacen referencia a la historia de Toblerone. La agencia tambi\u00e9n ha elaborado una base desarrollada para la letra E y una letra O descentralizada, con el objetivo de romper con la perfecci\u00f3n est\u00e9tica.\u00a0<\/span><\/p>\n

La nueva imagen mantiene la monta\u00f1a y el oso del packaging, las letras en may\u00fascula y el color rojo con contorno dorado.\u00a0<\/strong><\/span><\/p>\n

En 1908, el chocolatero suizo Theodor Tobler decidi\u00f3 mezclar chocolate con nougat de almendras y miel en su confiter\u00eda de Berna, y emplear a su vez un molde de prisma triangular para que puedan desprenderse peque\u00f1as porciones.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La forma geom\u00e9trica que m\u00e1s caracteriza a Toblerone y que lo diferencia de otros chocolates, el tri\u00e1ngulo, es el protagonista de la nueva imagen de la marca. <\/p>\n","protected":false},"author":29,"featured_media":156798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[2226],"class_list":["post-156792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-marcas"],"acf":[],"yoast_head":"\nEl tri\u00e1ngulo, protagonista del nuevo branding de Toblerone<\/title>\n<meta name=\"description\" content=\"La forma geom\u00e9trica que m\u00e1s caracteriza a Toblerone y que lo diferencia de otros chocolates, el tri\u00e1ngulo, protagoniza la nueva imagen...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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