{"id":156777,"date":"2022-07-19T11:19:21","date_gmt":"2022-07-19T09:19:21","guid":{"rendered":"https:\/\/ipmark.com\/?p=156777"},"modified":"2022-07-19T14:28:18","modified_gmt":"2022-07-19T12:28:18","slug":"cosmic-agencia-especializada-en-videos-cortos-verticales-llega-a-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=156777","title":{"rendered":"Cosmic, agencia especializada en v\u00eddeos cortos verticales, llega a Espa\u00f1a"},"content":{"rendered":"

La startup italiana y partner creativo oficial del gigante TikTok, Cosmic, empieza a operar Espa\u00f1a, a\u00f1o y medio despu\u00e9s de nacimiento. La agencia est\u00e1 centrada en v\u00eddeos\u00a0 cortos verticales y fue creada para apoyar a las empresas a entender el lenguaje que se debe utilizar en cada plataforma social, adem\u00e1s del contenido creativo adecuado para cada RRSS.\u00a0<\/b><\/p>\n

La compa\u00f1\u00eda trabaja todas las redes sociales que tienen foco en v\u00eddeos cortos verticales, como <\/span>TikTok<\/b>;<\/span> Instagram Reels; YouTube Shorts,<\/b> apuesta de Google para competir en el mercado; <\/span>Triller<\/b>; una app emergente que crece r\u00e1pidamente; y <\/span>Snapchat Spotlight, <\/b>que ya est\u00e1 presente en casi una quincena de pa\u00edses.<\/span><\/p>\n

Fundada en 2021, Cosmic ha generado m\u00e1s de 800 v\u00eddeos para TikTok a lo largo de un a\u00f1o y medio de vida, con el apoyo de 500 creadores. La facturaci\u00f3n ha superado el mill\u00f3n y medio de euros.<\/span><\/p>\n

Entre sus partners europeos se encuentran anunciantes de la talla de Spotify, Est\u00e9e Lauder, Versace, Pandora, Beiersdorf, GUESS, Xiaomi o L\u2019Oreal.\u00a0<\/span><\/p>\n

Carlos Garc\u00eda Encinas, <\/b>country manager<\/i><\/b> en Cosmic Espa\u00f1a<\/b><\/h3>\n

Para dirigir la compa\u00f1\u00eda en Espa\u00f1a, Carlos Garc\u00eda Encinas ha sido nombrado country manager en nuestro pa\u00eds. Con 10 a\u00f1os de experiencia en medios de comunicaci\u00f3n, el profesional ha trabajado tanto para cuentas nacionales como internacionales, formando parte de grupos destacados como Atresmedia<\/strong>. Hasta ahora, dirig\u00eda el \u00e1rea comercial de Freeda Media Madrid.\u00a0<\/strong><\/span><\/p>\n

\u201cHoy en d\u00eda, cualquier plan de comunicaci\u00f3n que pretenda llegar a impactar a las generaciones Z y Millennial, deber\u00eda contemplar la parte de Social como un pilar imprescindible en su estrategia, y los v\u00eddeos cortos verticales el formato id\u00f3neo para conectar con estas generaciones de manera natural\u201d, afirma\u00a0 Carlos Garc\u00eda Encinas.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Carlos Garc\u00eda Encinas, hasta ahora al frente del \u00e1rea comercial de Freeda Media Madrid, ha sido nombrado ‘country manager’ de Cosmic.<\/p>\n","protected":false},"author":30,"featured_media":156781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[148],"class_list":["post-156777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-social-media"],"acf":[],"yoast_head":"\nCosmic, agencia especializada en v\u00eddeos cortos verticales, llega a Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"Carlos Garc\u00eda Encinas, hasta ahora al frente del \u00e1rea comercial de Freeda Media Madrid, ha sido nombre 'country manager' de Cosmic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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