{"id":156518,"date":"2022-07-14T14:47:38","date_gmt":"2022-07-14T12:47:38","guid":{"rendered":"https:\/\/ipmark.com\/?p=156518"},"modified":"2022-07-14T14:47:38","modified_gmt":"2022-07-14T12:47:38","slug":"atresmedia-se-une-lanzadera-para-impulsar-innovacion-audiovisual","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=156518","title":{"rendered":"Atresmedia se une a Lanzadera para impulsar la innovaci\u00f3n audiovisual"},"content":{"rendered":"<p><strong>Atresmedia y Lanzadera, la aceleradora impulsada por Juan Roig y perteneciente a Marina de Empresas, han firmado un acuerdo para impulsar empresas que aporten ideas disruptivas en el sector audiovisual y del entretenimiento.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Mediante esta iniciativa, ambas entidades seleccionar\u00e1n empresas capaces de aportar ideas innovadoras a las diferentes \u00e1reas de actividad en las que opera el grupo audiovisual. Las elegidas contar\u00e1n con respaldo econ\u00f3mico, asesoramiento y formaci\u00f3n por parte de expertos de Atresmedia y de Lanzadera, y dispondr\u00e1n de las instalaciones de Marina de Empresas para su desarrollo, as\u00ed como de los recursos y medios de Atresmedia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEn Atresmedia llevamos a\u00f1os apostando por la adaptaci\u00f3n permanente en un mundo y un sector, el de los medios y los contenidos, en constante evoluci\u00f3n. La innovaci\u00f3n es una de las principales herramientas para ello\u201d, ha destacado <strong>Silvio Gonz\u00e1lez<\/strong>, vicepresidente ejecutivo de <strong>Atresmedia<\/strong>, quien ha a\u00f1adido que la colaboraci\u00f3n con Lanzadera les permitir\u00e1 alcanzar \u201ctalento de empresas y startups que nos van a aportar nuevas miradas e ideas para nuestro negocio\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las startups escogidas aportar\u00e1n su innovaci\u00f3n en la<strong> automatizaci\u00f3n de procesos como el de generaci\u00f3n de contenidos digitales para informativos, identificaci\u00f3n de contenido viral en redes sociales mediante el rastreo de estas o el desarrollo de un modelo de T-Commerce o social ecommerce en TV y en plataformas digitales de Atresmedia.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se buscan ideas que resuelvan los retos planteados a trav\u00e9s de propuestas innovadoras, imaginativas y factibles, que sean responsables de poner en marcha y desarrollar la propuesta a nivel t\u00e9cnico, operativo y estrat\u00e9gico. Los emprendedores interesados en participar pueden inscribirse a trav\u00e9s de la web creada a tal efecto (<\/span><a href=\"https:\/\/lanzadera.es\/oportunidad\/a3-media\/\"><span style=\"font-weight: 400;\">https:\/\/lanzadera.es\/oportunidad\/a3-media\/<\/span><\/a><span style=\"font-weight: 400;\">).\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Atresmedia y Lanzadera seleccionar\u00e1n a varias startups con soluciones innovadoras para el mercado audiovisual. <\/p>\n","protected":false},"author":29,"featured_media":156521,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[50,194],"class_list":["post-156518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-tecnologia","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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