{"id":15632,"date":"2012-09-17T12:59:31","date_gmt":"2012-09-17T12:59:31","guid":{"rendered":"https:\/\/ipmark.com\/las-marcas-ms-influyentes-de-la-red\/"},"modified":"2012-09-17T12:59:31","modified_gmt":"2012-09-17T12:59:31","slug":"las-marcas-ms-influyentes-de-la-red","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=15632","title":{"rendered":"Las marcas m\u00e1s influyentes de la Red"},"content":{"rendered":"<p>Una de las principales conclusiones de la investigaci\u00f3n es que El Corte Ingl\u00e9s es la referencia m\u00e1s mencionada en las redes sociales, con un 19,6% de las publicaciones, seguido de Amazon (15,4%), Ikea (11,4%) y Fnac (5%).<\/p>\n<p>Sector a sector, el estudio revela que en el \u00e1rea de grandes almacenes, El Corte Ingl\u00e9s sigue siendo la marca top (95,41%), seguido a gran distancia por Selfbridges (1,28%) y John Lewis (1,18%), ambas marcas brit\u00e1nicas.<\/p>\n<p>En el sector de mobiliario y bricolaje la primera posici\u00f3n es para Ikea (74%), seguido de Habitat (11,69%), y Leroy Merlin (10,32%). As\u00ed mismo, Mediamarkt, con el 48,30% de las menciones, junto a The Phone House (17%), Saturn (14,81%) y Pc World (11,41%).<\/p>\n<p>En ocio, los tres marcas m\u00e1s ruidosas son Amazon (64%), Fnac (20%) y Virgin (10,25%). Mercadona (33%), Eroski (18,50%) y Carrefour (12%) copan el mayor n\u00famero de menciones dentro del \u00e1rea de alimentaci\u00f3n.<\/p>\n<p>Por \u00faltimo, el belleza y salud el top 3 est\u00e1 compuesto por Sephora (39%), Yves Rocher (15%) y Alain Afflelou (10,61%).<\/p>\n<p>El estudio completo puede consultarse <a class=\"enlace\" style=\"font-size:100%\" href=\"http:\/\/www.slideshare.net\/Ebuzzing_UK\/estudio-retail-espaa\">AQU\u00cd<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una de las principales conclusiones de la investigaci\u00f3n es que El Corte Ingl\u00e9s es la referencia m\u00e1s mencionada en las<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-15632","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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