{"id":156272,"date":"2022-07-12T12:38:34","date_gmt":"2022-07-12T10:38:34","guid":{"rendered":"https:\/\/ipmark.com\/?p=156272"},"modified":"2022-07-12T12:38:34","modified_gmt":"2022-07-12T10:38:34","slug":"worldcom-media-services-nueva-plataforma-que-integra-todos-los-servicios-para-campanas-ooh-y-dooh","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=156272","title":{"rendered":"Worldcom Media Services, nueva plataforma que integra todos los servicios para campa\u00f1as OOH y DOOH"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Este marketplace ha sido desarrollado en alianza con TDT -Technology Development Tools-, especialista en <\/span><span style=\"font-weight: 400;\">digitalizaci\u00f3n y automatizaci\u00f3n de procesos comerciales y operativos. La <\/span><span style=\"font-weight: 400;\">herramienta tiene la capacidad de optimizar todos los procesos y brindar una gesti\u00f3n de compra eficiente, junto con la implementaci\u00f3n, control y reporte de campa\u00f1as publicitarias en cualquier formato. <strong>Re\u00fane nueve billones de datos<\/strong> para segmentar audiencias por g\u00e9nero, edad, dispositivos, marcas que consumen, actividades que realizan, lugar de residencia, ciudades que visitaron y construir los recorridos reales que realizan en 100 millones de puntos de inter\u00e9s en el mundo -200 pa\u00edses y 2.500 ciudades-.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WORLDMS abarca todos los soportes -Outdoor, Indoor, Digital, Transporte, Mobile y Cines- y est\u00e1 organizada de acuerdo con las cuatro etapas propias de toda campa\u00f1a publicitaria.\u00a0 <strong>En un mismo lugar se gestiona la planificaci\u00f3n, la implementaci\u00f3n, el control y los reportes, garantizando agilidad en los tiempos y minimizando posibles errores<\/strong>. Adem\u00e1s, la plataforma permite realizar una supervisi\u00f3n en<\/span><i><span style=\"font-weight: 400;\"> real time<\/span><\/i><span style=\"font-weight: 400;\"> de las diferentes instancias de campa\u00f1a y entrega una propuesta de medios seleccionados de manera personalizada para cada cliente.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">\u201cWorldcom Media Services surge del deseo de brindar a la industria una herramienta como nunca existi\u00f3, concentrando nuestra experiencia de m\u00e1s de 15 a\u00f1os en un solo lugar a disposici\u00f3n de anunciantes y agencias. En este tiempo hemos trabajado para las marcas m\u00e1s importantes del mundo, conformando la red de medios m\u00e1s grande a nivel global. Celebramos el lanzamiento de nuestra herramienta que le hace honor a nuestro nuevo lema <\/span><b>\u2018todo lo que hacemos en una plataforma\u2019<\/b><span style=\"font-weight: 400;\">, poniendo nuestra<em> expertise<\/em> y la m\u00e1s sofisticada tecnolog\u00eda al alcance del mundo en un solo click\u201d, comenta <strong>Valent\u00edn Bueno, CEO de la compa\u00f1\u00eda<\/strong>.\u00a0<\/span><\/p>\n<p><b>La plataforma WORLDMS en cifras:\u00a0<\/b><\/p>\n<ol>\n<li>Nueve billones de datos que permiten generar diferentes audiencias segmentadas por:<\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00e9nero.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Edad.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dispositivos usuarios.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marcas que consumen.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Actividades que realizan.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lugar de residencia.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ciudades que visitaron.<\/span><\/li>\n<\/ul>\n<ol start=\"2\">\n<li><span style=\"font-weight: 400;\">Construcci\u00f3n de <em>customer journeys<\/em>:\u00a0<\/span><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">100 millones de puntos de inter\u00e9s en el mundo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">200 pa\u00edses &#8211; 2.500 ciudades que incluyen las principales metr\u00f3polis del mundo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Parque de 260.000 soportes OOH y DOOH globales.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">85% parque total de las grandes ciudades.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">75% del resto de las ciudades.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">29.467.121.399 datos de consumo digital.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Worldcom, empresa global de trading de medios especializada en OOH, DOOH y Programmatic, lanza Worldcom Media Services -WORLDMS-, plataforma que tiene como objetivo una gesti\u00f3n eficiente de campa\u00f1as\u00a0out of home, digital, programmatic y todos los soportes tradicionales, que hoy siguen representando m\u00e1s del 80% de la oferta de medios, concentrando todos los procesos de gesti\u00f3n y an\u00e1lisis de campa\u00f1as en una sola herramienta.\u00a0<\/p>\n","protected":false},"author":14,"featured_media":156274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[323],"class_list":["post-156272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-exterior"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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