{"id":156233,"date":"2022-07-12T10:25:26","date_gmt":"2022-07-12T08:25:26","guid":{"rendered":"https:\/\/ipmark.com\/?p=156233"},"modified":"2022-07-12T12:43:34","modified_gmt":"2022-07-12T10:43:34","slug":"santander-dejara-de-patrocinar-a-laliga-en-la-temporada-2023-2024","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=156233","title":{"rendered":"Santander dejar\u00e1 de patrocinar a LaLiga en la temporada 2023\/2024"},"content":{"rendered":"

LaLiga y Santander han anunciado de mutuo acuerdo poner fin al actual contrato de patrocinio<\/a> que la entidad bancaria ten\u00eda con la competici\u00f3n desde la temporada de 2016\/2017. Esta decisi\u00f3n ser\u00e1 efectiva la siguiente temporada, 2023\/2024, fruto de la decisi\u00f3n de las empresas de explorar nuevas formas de colaboraci\u00f3n.\u00a0<\/b><\/p>\n

\"\"<\/p>\n

Uno de los proyectos m\u00e1s exitosos de estos seis a\u00f1os de alianza ha sido la creaci\u00f3n de <\/span>LaLiga Genuine Santander<\/b>. Esta competici\u00f3n es primera liga de f\u00fatbol profesional del mundo que cuenta con jugadores con discapacidad intelectual. La entidad bancaria ha sido uno de los motores principales de esta iniciativa nacida en 2017\/2018, y se est\u00e1 trabajando en un modelo para continuar patrocinando esta liga.<\/span><\/p>\n

Tambi\u00e9n destaca<\/span> LaLiga Global Network<\/b>, que permiti\u00f3 a la competici\u00f3n, en colaboraci\u00f3n con Banco Santander y Universia, dar el paso definitivo en su internacionalizaci\u00f3n con la creaci\u00f3n de la red de delegados de este proyecto que actualmente cuenta con un total de 44 profesionales en 41 mercados.<\/span><\/p>\n

La educaci\u00f3n ha sido otro de los pilares de esta alianza, que aunaron esfuerzos con <\/span>LaLiga ProPlayer <\/b>para impulsar la formaci\u00f3n universitaria y la creaci\u00f3n de becas deportivas en Estados Unidos para jugadores de categor\u00edas inferiores, as\u00ed como la creaci\u00f3n en 2021 del programa formativo para futbolistas profesionales en activo. Este programa, <\/span>Global Players Program<\/b>, fue el primero de este tipo entre las grandes ligas europeas y ha contado con la presencia de 30 jugadores en su primera edici\u00f3n.<\/span><\/p>\n

En materia de entretenimiento y desarrollo digital, cabe destacar el apoyo del Banco Santander a <\/span>eLaLiga<\/b><\/a>, la competici\u00f3n de esports, as\u00ed como el <\/span>Santander Football Quiz<\/b>, la aplicaci\u00f3n desarrollada conjuntamente para entretener, poner a prueba y premiar, cada semana, a los aficionados de LaLiga Santander. Adem\u00e1s, durante la pandemia, pusieron en marcha <\/span>#LaLigaSantanderFest,<\/b> un festival online en el que medio centenar de artistas y futbolistas se citaron para recaudar fondos frente al Covid-19.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Tras seis a\u00f1os de alianza, ambas empresas han decidido poner fin al acuerdo para explorar nuevas formas de colaboraci\u00f3n.<\/p>\n","protected":false},"author":30,"featured_media":156236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-156233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"\nSantander dejar\u00e1 de patrocinar a LaLiga en la temporada 2023\/2024<\/title>\n<meta name=\"description\" content=\"Tras seis a\u00f1os de alianza, ambas empresas han decidido poner fin al acuerdo para explorar nuevas formas de colaboraci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=156233\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Santander dejar\u00e1 de patrocinar a LaLiga en la temporada 2023\/2024\" \/>\n<meta property=\"og:description\" content=\"Tras seis a\u00f1os de alianza, ambas empresas han decidido poner fin al acuerdo para explorar nuevas formas de colaboraci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=156233\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-12T08:25:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-12T10:43:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/LaLiga-Genuine-Santander..jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"608\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=156233#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=156233\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"Santander dejar\u00e1 de patrocinar a LaLiga en la temporada 2023\\\/2024\",\"datePublished\":\"2022-07-12T08:25:26+00:00\",\"dateModified\":\"2022-07-12T10:43:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=156233\"},\"wordCount\":339,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=156233#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/LaLiga-Genuine-Santander..jpeg\",\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=156233\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=156233\",\"name\":\"Santander dejar\u00e1 de patrocinar a LaLiga en la temporada 2023\\\/2024\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=156233#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=156233#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/LaLiga-Genuine-Santander..jpeg\",\"datePublished\":\"2022-07-12T08:25:26+00:00\",\"dateModified\":\"2022-07-12T10:43:34+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"Tras seis a\u00f1os de alianza, ambas empresas han decidido poner fin al acuerdo para explorar nuevas formas de colaboraci\u00f3n.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=156233#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=156233\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=156233#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/LaLiga-Genuine-Santander..jpeg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/LaLiga-Genuine-Santander..jpeg\",\"width\":900,\"height\":608,\"caption\":\"LaLiga Genuine Santander.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=156233#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Santander dejar\u00e1 de patrocinar a LaLiga en la temporada 2023\\\/2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Santander dejar\u00e1 de patrocinar a LaLiga en la temporada 2023\/2024","description":"Tras seis a\u00f1os de alianza, ambas empresas han decidido poner fin al acuerdo para explorar nuevas formas de colaboraci\u00f3n.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=156233","og_locale":"es_ES","og_type":"article","og_title":"Santander dejar\u00e1 de patrocinar a LaLiga en la temporada 2023\/2024","og_description":"Tras seis a\u00f1os de alianza, ambas empresas han decidido poner fin al acuerdo para explorar nuevas formas de colaboraci\u00f3n.","og_url":"https:\/\/ipmark.com\/?p=156233","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2022-07-12T08:25:26+00:00","article_modified_time":"2022-07-12T10:43:34+00:00","og_image":[{"width":900,"height":608,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/LaLiga-Genuine-Santander..jpeg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=156233#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=156233"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"Santander dejar\u00e1 de patrocinar a LaLiga en la temporada 2023\/2024","datePublished":"2022-07-12T08:25:26+00:00","dateModified":"2022-07-12T10:43:34+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=156233"},"wordCount":339,"image":{"@id":"https:\/\/ipmark.com\/?p=156233#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/LaLiga-Genuine-Santander..jpeg","articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=156233","url":"https:\/\/ipmark.com\/?p=156233","name":"Santander dejar\u00e1 de patrocinar a LaLiga en la temporada 2023\/2024","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=156233#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=156233#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/LaLiga-Genuine-Santander..jpeg","datePublished":"2022-07-12T08:25:26+00:00","dateModified":"2022-07-12T10:43:34+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"Tras seis a\u00f1os de alianza, ambas empresas han decidido poner fin al acuerdo para explorar nuevas formas de colaboraci\u00f3n.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=156233#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=156233"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=156233#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/LaLiga-Genuine-Santander..jpeg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/LaLiga-Genuine-Santander..jpeg","width":900,"height":608,"caption":"LaLiga Genuine Santander."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=156233#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Santander dejar\u00e1 de patrocinar a LaLiga en la temporada 2023\/2024"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/156233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=156233"}],"version-history":[{"count":4,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/156233\/revisions"}],"predecessor-version":[{"id":156278,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/156233\/revisions\/156278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/156236"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=156233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=156233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=156233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}