{"id":15622,"date":"2012-09-17T12:56:38","date_gmt":"2012-09-17T12:56:38","guid":{"rendered":"https:\/\/ipmark.com\/smartphone-o-tableta\/"},"modified":"2012-09-17T12:56:38","modified_gmt":"2012-09-17T12:56:38","slug":"smartphone-o-tableta","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=15622","title":{"rendered":"\u00bfSmartphone o tableta?"},"content":{"rendered":"

Espa\u00f1a es, adem\u00e1s, el pa\u00eds europeo en el que existe menor intenci\u00f3n de comprar tabletas pr\u00f3ximamente. No obstante, de acuerdo con las cifras que arroja el estudio, hay un 6% de espa\u00f1oles que tiene previsto hacerlo en el pr\u00f3ximo a\u00f1o, lo que supondr\u00eda doblar el parque actual de tabletas en nuestro pa\u00eds.
\n\u201cUno de los frenos para estas compras son las barreras cada vez m\u00e1s peque\u00f1as que separan a smartphones y tabletas, ya que los primeros son cada vez m\u00e1s grandes y las segundas cada vez m\u00e1s peque\u00f1as\u201d, explica Hugo Liria, sector manager ConTech Spain de Kantar Worldpanel. Si hace un a\u00f1o predominaban las compras de smartphones con pantallas de 3 a 3,5 pulgadas, hoy priman las de 3,5 a 4 pulgadas, e incluso un 10% de los smartphones comprados en los \u00faltimos tres meses tiene una pantalla de 4,5 o m\u00e1s\u00bb.<\/p>\n

Las bajas cifras de penetraci\u00f3n de las tabletas en Espa\u00f1a tambi\u00e9n convierten a nuestro mercado en uno con los de mayor potencial de crecimiento, siempre que los fabricantes sepan aprovechar la oportunidad seduciendo a los consumidores con las posibilidades que ofrecen este tipo de dispositivo m\u00f3vil. Curiosamente, los usuarios de iPhone son los que m\u00e1s tabletas poseen: hasta un 18% de los propietarios de un iPhone tiene, adem\u00e1s una tableta.<\/p>\n

Apple vs Samsung: el veredicto del mercado<\/b> <\/p>\n

Respecto a los fabricantes, Liria, se\u00f1ala que \u201clas batallas que se libran en los juzgados entre Apple y Samsung tienen un veredicto claro en el mercado: las tabletas son para Apple y los smartphones para Samsung. M\u00e1s de las mitad de las tabletas de nuestro pa\u00eds pertenecen a Apple, mientras que en el segmento de smartphones es Samsung quien lidera el mercado con una cuota del 31% sobre el parque de tel\u00e9fonos inteligentes\u201d. <\/p>\n","protected":false},"excerpt":{"rendered":"

Espa\u00f1a es, adem\u00e1s, el pa\u00eds europeo en el que existe menor intenci\u00f3n de comprar tabletas pr\u00f3ximamente. No obstante, de acuerdo<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-15622","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"\n\u00bfSmartphone o tableta? - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=15622\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfSmartphone o tableta? - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Espa\u00f1a es, adem\u00e1s, el pa\u00eds europeo en el que existe menor intenci\u00f3n de comprar tabletas pr\u00f3ximamente. 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