{"id":156214,"date":"2022-07-12T12:49:30","date_gmt":"2022-07-12T10:49:30","guid":{"rendered":"https:\/\/ipmark.com\/?p=156214"},"modified":"2022-07-12T12:49:30","modified_gmt":"2022-07-12T10:49:30","slug":"fernando-alonso-esteban-ocon-protagonistas-edicion-limitada-raw","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=156214","title":{"rendered":"Fernando Alonso y Esteban Ocon, protagonistas de la edici\u00f3n limitada de Raw"},"content":{"rendered":"<p><strong>La bebida isot\u00f3nica Raw Super Drink lanza una edici\u00f3n limitada con la imagen de los dos pilotos del equipo de Alpine, Fernando Alonso y Esteban Ocon. Esta edici\u00f3n consta de 200.000 botellas que ya se encuentran en los lineales de los principales supermercados del pa\u00eds.\u00a0<\/strong><\/p>\n<p>Esta edici\u00f3n especial es la primera acci\u00f3n estrat\u00e9gica de la bebida ecol\u00f3gica\u00a0<strong>tras la renovaci\u00f3n del Acuerdo F1 Team<\/strong>, adonde lleg\u00f3 de la mano de uno de sus inversores, el propio\u00a0<strong>Fernando Alonso.\u00a0<\/strong><\/p>\n<p>La botella se ha hecho con materiales reciclados (PET) y luce la imagen de ambos pilotos de F1. Pesa 0,4525 kg. y contiene 400 ml. Esta edici\u00f3n especial <strong>est\u00e1 disponible en el sabor naranja-mango.\u00a0<\/strong><\/p>\n<h2>Inversores de la bebida<\/h2>\n<p>A principios de 2021, el piloto asturiano entr\u00f3 como inversor y embajador de la bebida, dando un gran impulso a la empresa. Junto al piloto, han confiado tambi\u00e9n en Raw\u00a0<strong>Aleix Espargar\u00f3, Rudy Fern\u00e1ndez<\/strong> y los youtubers y creadores de contenido\u00a0<strong>Willyrex<\/strong> y\u00a0<strong>TheGrefg<\/strong>.<\/p>\n<h2>La isot\u00f3nica que m\u00e1s ha crecido<\/h2>\n<p>La marca cerr\u00f3 2021 con\u00a0<strong>506.000 unidades vendidas<\/strong>, lo que supone un 38% m\u00e1s que en el pasado ejercicio.\u00a0<strong>Raw<\/strong> ya puede encontrarse en\u00a0<strong>1.900 puntos de venta<\/strong> en Espa\u00f1a y se ha expandido al mercado portugu\u00e9s. Adem\u00e1s, se ha convertido en la bebida oficial del club portugu\u00e9s de ciclismo profesional Glassdrive, adem\u00e1s de patrocinar el RC Celta de Vigo y el Movistar Team.<\/p>\n<p><strong>Raw<\/strong> es la marca que m\u00e1s ha crecido en la categor\u00eda de bebidas isot\u00f3nicas, un 51,4%. Esto supone <strong>cuatro veces m\u00e1s que el crecimiento interanual de la categor\u00eda, un 12,4% a cierre de 2021<\/strong>, seg\u00fan Nielsen.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta edici\u00f3n limitada consta de 200.000 botellas que ya se encuentran en los lineales de los principales supermercados del pa\u00eds. <\/p>\n","protected":false},"author":6924,"featured_media":156224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-156214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fernando Alonso y Esteban Ocon, protagonistas de la edici\u00f3n limitada de Raw<\/title>\n<meta name=\"description\" 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