{"id":156185,"date":"2022-07-11T14:16:39","date_gmt":"2022-07-11T12:16:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=156185"},"modified":"2022-07-11T14:16:39","modified_gmt":"2022-07-11T12:16:39","slug":"perfumes-club-lanza-el-plan-de-accion-sostenible-we-are-beauty","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=156185","title":{"rendered":"Perfume\u00b4s Club lanza el plan de acci\u00f3n \u2018We are beauty\u2019"},"content":{"rendered":"

La plataforma online Perfume\u00b4s Club ha lanzado \u2018We are beauty\u2019, un plan de acci\u00f3n con medidas ecol\u00f3gicas y sociales con el que pretende aunar las fuerzas de clientes, empleados y empresas para impulsar el cambio sostenible.\u00a0<\/b><\/p>\n

Numerosas marcas se han unido a la iniciativa que se articular\u00e1 en torno a tres ejes que comenzar\u00e1n a desarrollarse<\/span> a partir del 11 de julio.\u00a0\u00a0<\/b><\/p>\n

Plan de sostenibilidad ambiental<\/b><\/h3>\n

Este plan tiene diversos objetivos en la hoja de ruta, como la compensaci\u00f3n de las emisiones de CO2 derivadas de la actividad del negocio. Para neutralizar sus emisiones de 2021, Perfume\u2019s Club ha realizado donaciones destinadas a la conservaci\u00f3n de la Amazonia peruana y la reforestaci\u00f3n de tierras en Nicaragua.<\/strong>
\n<\/b><\/p>\n

\"\"
\u2018We are beauty, en Per\u00fa.<\/figcaption><\/figure>\n

Perfume\u00b4s Club tambi\u00e9n va a <\/span>impulsar su gama \u2018Green Beauty\u2019,<\/b> compuesta por productos elaborados con ingredientes naturales, ecol\u00f3gicos, vegano y bienestar animal.\u00a0<\/span>Los clientes contar\u00e1n con un cuestionario online que les permitir\u00e1 encontrar el art\u00edculo de esta gama que mejor se ajusta a sus necesidades. Al comprar alguno de estos art\u00edculos, el <\/span>1% de los beneficios se destinar\u00e1n a proyectos medioambientales <\/b>, como la reforestaci\u00f3n de bosques que la perfumer\u00eda online ya ha puesto en marcha.\u00a0<\/span><\/p>\n

Dentro de este mismo plan, la compa\u00f1\u00eda quiere ayudar a sus clientes a reciclar los productos de perfumer\u00eda correctamente, dejando a disposici\u00f3n de los usuarios una gu\u00eda en <\/span>su p\u00e1gina web,<\/span><\/a> adem\u00e1s de tener en la hoja de ruta <\/span>ofrecer un servicio de recogida de estos mismo productos para alentar al reciclaje.<\/b><\/p>\n

Proyecto social<\/b><\/h3>\n

El segundo eje de We are beauty arranca con campa\u00f1as mensuales de <\/span>microdonaciones a ONGs (de<\/b>\u00a0Unicef, Aparkam o Hadas Kids),<\/strong> que aparecer\u00e1n en el carrito de compra del cliente antes de finalizar su compra.<\/span>
\n<\/b><\/p>\n

En esta l\u00ednea, este proyecto tambi\u00e9n impulsar\u00e1 donaciones concretas relacionadas con fechas con especial inter\u00e9s social, bajo el claim<\/span> \u2018Eventos con coraz\u00f3n\u201d.<\/b>\u00a0<\/span><\/p>\n

Cultura empresarial<\/b><\/h3>\n

El tercer punto del plan se centra en la generaci\u00f3n de una cultura empresarial sostenible tanto dentro como fuera de la perfumer\u00eda online, con el fin de que la responsabilidad ecol\u00f3gica empiece en su misma sede.
\n<\/b><\/p>\n

Para ello, la plataforma avanza en este bloque con la instalaci\u00f3n de puntos de reciclaje en sus oficina<\/strong>, adem\u00e1s de incluir aparcamiento para bicicletas y patinetes.<\/strong> La instalaci\u00f3n de placas solares tambi\u00e9n est\u00e1 presente entre los planes de la empresa, adem\u00e1s de impulsar las tarjetas de visita digitales.<\/span><\/p>\n

Perfume’s Club es una perfumer\u00eda on-line que ofrece productos englobados en el sector de la belleza en 14 pa\u00edses europeos. La compa\u00f1\u00eda pertenece a una empresa familiar con sede en Palma de Mallorca (Beauty Luxe Distributions S.L.U.).<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Con este plan de acci\u00f3n, la plataforma online quiere impulsar el cambio sostenible en la sociedad, entre las marcas y en sus empleados. <\/p>\n","protected":false},"author":30,"featured_media":156187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-156185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"\nPerfume\u00b4s Club lanza el plan de acci\u00f3n sostenible \u2018We are beauty\u2019<\/title>\n<meta name=\"description\" content=\"Con este plan de acci\u00f3n, la plataforma online quiere impulsar el cambio sostenible en la sociedad, entre las marcas y sus empleados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=156185\" 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