{"id":156184,"date":"2022-07-12T08:47:24","date_gmt":"2022-07-12T06:47:24","guid":{"rendered":"https:\/\/ipmark.com\/?p=156184"},"modified":"2023-01-23T10:48:50","modified_gmt":"2023-01-23T09:48:50","slug":"contenidos-revista-ipmark-899-enero-2023","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=156184","title":{"rendered":"Contenidos revista IPMARK 899 enero 2023"},"content":{"rendered":"<p><strong>FIRMA INVITADA<\/strong><\/p>\n<p>\u00abEl poder de la colaboraci\u00f3n\u00bb. Pablo Mu\u00f1oz, director general de la BCMA (Asociaci\u00f3n Espa\u00f1ola de Branded Content).<\/p>\n<hr \/>\n<p><strong>ENTREVISTA DE PORTADA<\/strong><\/p>\n<p>\u00ab<a href=\"https:\/\/ipmark.com\/entrevista\/teresa-rivera-finetwork-finetwork-es-una-empresa-marketing\/\">Finetwork es una empresa-marketing\u00bb<\/a>. Teresa Rivera, CMO de Finetwork.<\/p>\n<hr \/>\n<p><strong>NOTICIAS<\/strong><\/p>\n<hr \/>\n<p><strong>DOSSIER EXPECTATIVAS 2023<\/strong><\/p>\n<p><a href=\"https:\/\/ipmark.com\/informes\/dossier-ipmark-expectativas-2023\/\">Encuesta Sigma Dos para IPMARK<\/a>.<\/p>\n<p>Los planes y el presupuesto de marketing.<\/p>\n<p>Los directores de marketing miran 2023 con mucha cautela.<\/p>\n<p>No existen los a\u00f1os normales.<\/p>\n<p>13 tendencias 2023.<\/p>\n<hr \/>\n<p><strong>FESTIVALES\u00a0<\/strong><\/p>\n<p>El Palmar\u00e9s. <a href=\"https:\/\/ipmark.com\/top-5-excellence-estrategias-de-marketing-el-palmares-2022\/\">TOP 5 Excellence-Estrategias de Marketing 2022<\/a>.<\/p>\n<hr \/>\n<p><strong>EMPRESAS<\/strong><\/p>\n<p><a href=\"https:\/\/ipmark.com\/decalogo-sostenible-de-desigual\/\">El d\u00e9calogo sostenible de&#8230; Desigual<\/a>.<\/p>\n<hr \/>\n<p><strong>AGENCIAS<\/strong><\/p>\n<p>Campa\u00f1a Outfluencers. <a href=\"https:\/\/ipmark.com\/outfluencers-los-nuevos-expertos-en-gaming\/\">Los nuevos expertos en gaming<\/a>.<\/p>\n<hr \/>\n<p><strong>INFORME ADMINISTRACIONES P\u00daBLICAS<\/strong><\/p>\n<p><a href=\"https:\/\/ipmark.com\/informes\/informe-ipmark-administraciones-publicas-2023\/\">Las asignaturas pendientes de la comunicaci\u00f3n p\u00fablica<\/a>.<\/p>\n<p>La inversi\u00f3n publicitaria de AA.PP creci\u00f3 un 2,08% en 2021.<\/p>\n<p>La inversi\u00f3n publicitaria de las administraciones se reactiva.<\/p>\n<p>La Administraci\u00f3n P\u00fablica, el mayor anunciante de nuestro pa\u00eds.<\/p>\n<p>Casi el 40% de los espa\u00f1oles recuerda la publicidad institucional.<\/p>\n<hr \/>\n<p><strong>MEDIOS<\/strong><\/p>\n<p>OJD auditar\u00e1 tambi\u00e9n las suscripciones digitales.<\/p>\n<hr \/>\n<p><strong>INVESTIGACI\u00d3N<\/strong><\/p>\n<p>El futuro de la econom\u00eda espa\u00f1ola, seg\u00fan los espa\u00f1oles.<\/p>\n<hr \/>\n<p><strong>ESPECIAL BRANDED CONTENT \/ INFLUENCERS<\/strong><\/p>\n<p>Progresa adecuadamente.<\/p>\n<p>\u201cEl influencer marketing ha democratizado la creaci\u00f3n de contenido\u201d. Amaia \u00c1lvarez Soto, <em>country manager<\/em> de Samy Alliance en Espa\u00f1a.<\/p>\n<p>Marketing de influencers en 2023.<\/p>\n<p>El a\u00f1o de los influencers virtuales.<\/p>\n<p>Casos de \u00e9xito. RubiasJohnFrieda; Entrenadores de inconformismo. #TenemosMuchoQueDecir.<\/p>\n<hr \/>\n<p><strong>EVENTOS<\/strong><\/p>\n<p>\u2018Merry days\u2019 CASA SEAT.<\/p>\n<hr \/>\n<p>En el pr\u00f3ximo n\u00famero: <strong>ESPECIAL 60 ANIVERSARIO DE IPMARK<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estos son los contenidos publicados en el n\u00famero de enero de 2023 de la revista IPMARK.<\/p>\n","protected":false},"author":6924,"featured_media":166840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[2227,2341],"class_list":["post-156184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-marketing","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Contenidos revista IPMARK 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