{"id":156179,"date":"2022-07-11T13:24:10","date_gmt":"2022-07-11T11:24:10","guid":{"rendered":"https:\/\/ipmark.com\/?p=156179"},"modified":"2022-07-11T13:24:10","modified_gmt":"2022-07-11T11:24:10","slug":"perdidas-fraude-online","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=156179","title":{"rendered":"Las p\u00e9rdidas por fraude online superar\u00e1n los 343.000 millones en cinco a\u00f1os"},"content":{"rendered":"<p><strong>A medida que un mayor n\u00famero de consumidores optan por el canal online para realizar sus compras, se incrementan las posibilidades de ser v\u00edctima de una ciberestafa, tanto para compradores como para retailers. Sobre estos \u00faltimos, se calcula que entre 2023 y 2027, las p\u00e9rdidas retail por fraude en pagos online superen los 343.000 millones de d\u00f3lares a nivel global.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan las previsiones realizadas por la consultora Juniper Research, los minoristas se enfrentan a un incremento de las posibles p\u00e9rdidas en concepto de fraude online. En los pr\u00f3ximos cinco a\u00f1os, podr\u00edan sobrepasar los <strong>343.000 millones de d\u00f3lares, un 350% m\u00e1s que lo facturado por Apple en 2021.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Casi m\u00e1s de la mitad de estas p\u00e9rdidas vendr\u00edan originadas por estafas en el pago online para la <strong>adquisici\u00f3n de bienes f\u00edsicos (49%)<\/strong>. Le siguen las transferencias de dinero, la banca electr\u00f3nica y la compra de bienes digitales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De acuerdo con la consultora, este incremento de las p\u00e9rdidas asociadas al fraude en el <em>checkout<\/em> derivan de la mayor sofisticaci\u00f3n de las estafas cometidas en el terreno digital, con ciberdelincuentes que emplean, por ejemplo, tecnolog\u00edas de <em>deepfake<\/em> para enga\u00f1ar a los sistemas de KYC\/CDD (Know your Customer\/Customer Due Diligence), o la publicaci\u00f3n de anuncios leg\u00edtimos para la captaci\u00f3n de credenciales bancarias.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre las tendencias de ciberestafas online que se prev\u00e9 que aumenten en los pr\u00f3ximos a\u00f1os, los investigadores destacan el <strong>fraude BNPL<\/strong> &#8211; el conocido como Compra ahora, paga m\u00e1s tarde, en espa\u00f1ol-, donde el estafado acceder\u00eda a una cuenta leg\u00edtima para realizar compras, afectando a bancos, compa\u00f1\u00edas de cr\u00e9dito y proveedores de plataformas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para evitar este tipo de fraude, recuerdan la necesidad de introducir un <em>background<\/em> m\u00e1s extenso y revisiones de cr\u00e9dito para garantizar que las credenciales que se empleen en cada momento sean leg\u00edtimas, as\u00ed como incluir una extensa estrategia anti-fraude en su plan de negocio.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se calcula que entre 2023 y 2027, las p\u00e9rdidas retail por fraude en pagos online superen los 343.000 millones de d\u00f3lares a nivel global.\u00a0<\/p>\n","protected":false},"author":29,"featured_media":156182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[2154,50],"class_list":["post-156179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-ecommerce","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las p\u00e9rdidas por fraude online superar\u00e1n los 343.000 millones en 5 a\u00f1os<\/title>\n<meta name=\"description\" content=\"Se calcula que entre 2023 y 2027, las p\u00e9rdidas retail por fraude en pagos online superen los 343.000 millones de d\u00f3lares a nivel global.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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