{"id":156021,"date":"2022-07-08T12:06:33","date_gmt":"2022-07-08T10:06:33","guid":{"rendered":"https:\/\/ipmark.com\/?p=156021"},"modified":"2022-07-08T13:32:43","modified_gmt":"2022-07-08T11:32:43","slug":"por-muy-poco-puedes-lograr-mucho-nueva-campana-de-la-primitiva","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=156021","title":{"rendered":"\u2018Por muy poco puedes lograr mucho\u2019, nueva campa\u00f1a de La Primitiva"},"content":{"rendered":"<p><b>Loter\u00edas y Apuestas del Estado vuelve a confiar en Proximity para su \u00faltima campa\u00f1a de La Primitiva. En esta ocasi\u00f3n, se recrea la vivencia de una persona que, gracias a un poquito de suerte, puede cumplir un deseo anhelado desde hace tiempo de tener gallinas. El spot est\u00e1 basado en un insight real, la vuelta al mundo rural y la colaboraci\u00f3n entre vecinos y comunidades.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bajo el claim <\/span><b>\u2018Por muy poco puedes lograr mucho\u2019,<\/b><span style=\"font-weight: 400;\"> una met\u00e1fora de la casu\u00edstica de La Primitiva -el juego que te da m\u00e1s por menos-, \u201ctransmitimos que los grandes sue\u00f1os, los grandes proyectos, siempre comienzan como algo peque\u00f1o y gracias a un golpe de suerte\u201d.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"\u2018Por muy poco puedes lograr mucho\u2019 - La Primitiva\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/zuiODwUvn1o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">El spot describe una tendencia muy actual en nuestra sociedad: <\/span><b>tras dos a\u00f1os de pandemia, todos buscamos un cambio vital. <\/b><span style=\"font-weight: 400;\">Como, tras este periodo, nos hemos replanteado nuestras vidas y hemos pasado de querer vivir en el centro de las ciudades a querer vivir en el campo; de trabajar en aquello que m\u00e1s \u00e9xito nos daba, a trabajar en aquello que m\u00e1s nos gusta.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-156027 alignleft\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/PLV_430x630_3-dias_Castellano-ok-206x300.jpg\" alt=\"\" width=\"206\" height=\"300\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/PLV_430x630_3-dias_Castellano-ok-206x300.jpg 206w, https:\/\/ipmark.com\/wp-content\/uploads\/PLV_430x630_3-dias_Castellano-ok-97x141.jpg 97w, https:\/\/ipmark.com\/wp-content\/uploads\/PLV_430x630_3-dias_Castellano-ok-437x635.jpg 437w, https:\/\/ipmark.com\/wp-content\/uploads\/PLV_430x630_3-dias_Castellano-ok-17x24.jpg 17w, https:\/\/ipmark.com\/wp-content\/uploads\/PLV_430x630_3-dias_Castellano-ok-25x36.jpg 25w, https:\/\/ipmark.com\/wp-content\/uploads\/PLV_430x630_3-dias_Castellano-ok-33x48.jpg 33w, https:\/\/ipmark.com\/wp-content\/uploads\/PLV_430x630_3-dias_Castellano-ok.jpg 450w\" sizes=\"auto, (max-width: 206px) 100vw, 206px\" \/>La campa\u00f1a se ha lanzado en diferentes soportes de <\/span><b>televisi\u00f3n, radio, prensa, digital, redes sociales y punto de venta<\/b><span style=\"font-weight: 400;\">, y estar\u00e1 activa durante el mes de julio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, este trabajo comunica que <strong>a partir del 11 julio hay una oportunidad m\u00e1s de jugar a La Primitiva,<\/strong> ya que ahora tambi\u00e9n hay sorteo los lunes.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desarrollada por Proximity, el anuncio est\u00e1 basado en un insight real: la vuelta al mundo rural, y la colaboraci\u00f3n entre vecinos y comunidades.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":156029,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114],"class_list":["post-156021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018Por muy poco puedes lograr mucho\u2019, nueva campa\u00f1a de La Primitiva<\/title>\n<meta name=\"description\" content=\"El anuncio est\u00e1 basado en un insight real, la vuelta al mundo rural, y la colaboraci\u00f3n entre vecinos y comunidades.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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