{"id":155956,"date":"2022-07-07T13:36:38","date_gmt":"2022-07-07T11:36:38","guid":{"rendered":"https:\/\/ipmark.com\/?p=155956"},"modified":"2022-07-07T18:57:42","modified_gmt":"2022-07-07T16:57:42","slug":"cupra-sorprende-con-3d-y-voz-sin-genero-en-su-ultima-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=155956","title":{"rendered":"Cupra sorprende con 3D y una voz sin g\u00e9nero en su \u00faltima campa\u00f1a"},"content":{"rendered":"<p><strong>La marca de automoci\u00f3n Cupra ha lanzado la campa\u00f1a \u2018Blank Canvas\u2019, que toma como inspiraci\u00f3n la corta vida de la ense\u00f1a &#8211; solo tiene cuatro a\u00f1os- y pretende visualizar los principios de dise\u00f1o de la marca, fusionando el nacimiento de una persona con la fabricaci\u00f3n de un veh\u00edculo.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La pieza principal de la campa\u00f1a, desarrollada por la agencia creativa &amp;Ros\u00e0s, gu\u00eda al espectador por un impactante mundo visual en el que se observan paralelismos entre la creaci\u00f3n de la vida y la creaci\u00f3n de Cupra. Se muestra, por ejemplo, c\u00f3mo de una rueda nace una espina dorsal o c\u00f3mo un esc\u00e1ner cerebral se mezcla con el motor de un coche.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las escenas vienen acompa\u00f1adas por una voz en off que cuenta c\u00f3mo toda creaci\u00f3n ha nacido desde cero, sin pasado, y a\u00fan as\u00ed, ha conseguido crear algo incre\u00edble. En el caso de Cupra, un mundo propio dentro del mundo de la automoci\u00f3n.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"CAMPA\u00d1A DE CUPRA &#039;BLANK CANVAS&#039;\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/fm7Zpjka4yA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Dicha voz en off es, adem\u00e1s, una <strong>voz sin g\u00e9nero, gracias al uso de la frecuencia entre 145 Hz y 175 Hz<\/strong>, necesaria para que una voz no se asocie ni a un tono femenino ni a uno masculino.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a, la<strong> primera de la marca creada en 3D<\/strong>, dispone de varias piezas para su emisi\u00f3n en distintos medios. Ha sido dirigida por P\u00e9ter B\u00e1tory y producida por el estudio Umbrella Collective en Budapest.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a \u2018Blank Canvas\u2019 de Cupra realiza un paralelismo entre la creaci\u00f3n de la vida y la creaci\u00f3n de un coche. <\/p>\n","protected":false},"author":29,"featured_media":155958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114,2226],"class_list":["post-155956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cupra sorprende con 3D y una voz sin g\u00e9nero en su \u00faltima campa\u00f1a<\/title>\n<meta name=\"description\" content=\"La 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