{"id":155840,"date":"2022-07-06T10:03:34","date_gmt":"2022-07-06T08:03:34","guid":{"rendered":"https:\/\/ipmark.com\/?p=155840"},"modified":"2022-07-06T15:03:10","modified_gmt":"2022-07-06T13:03:10","slug":"snapchat-lanza-lentes-inmersivas-en-espana-para-concienciar-sobre-el-cambio-climatico","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=155840","title":{"rendered":"Snapchat lanza lentes en Espa\u00f1a para concienciar sobre el cambio clim\u00e1tico"},"content":{"rendered":"

Snap, la empresa matriz de la app Snapchat, ha lanzado en Espa\u00f1a sus dos primeras lentes inmersivas de realidad aumenta que muestran c\u00f3mo los usuarios pueden proteger el planeta. Los internautas podr\u00e1n descubrir el efecto de la basura en la playa y lo que puede suceder en la vida marina espa\u00f1ola si no la protegemos.<\/b><\/p>\n

La activaci\u00f3n de realidad aumentada estar\u00e1 disponible para todos los espa\u00f1oles, con dos tecnolog\u00edas diferentes. La primera<\/span>, <\/b>Custom Landmarker, <\/b><\/a>permitir\u00e1 a los usuarios que se encuentren en Barcelona escanear el monumento Estel Ferit con la aplicaci\u00f3n Snapchat, mientras que el resto de ciudadanos que no est\u00e9n en esa ubicaci\u00f3n exacta, contar\u00e1n con la lente <\/span>Worl Lens<\/span><\/a> para experimentar desde cualquier lugar los efectos del cambio clim\u00e1tico en el mundo marino.<\/span><\/p>\n

El <\/span>Estel Ferit aparecer\u00e1 en 3D frente a los usuarios<\/b> y podr\u00e1n jugar con el cursor y ver el impacto de la basura en la playa sobre la vida marina donde se encuentren.<\/span><\/p>\n

\"\"<\/p>\n

Tras una investigaci\u00f3n de la matriz Snap, se recoge que <\/span>el 75% de los j\u00f3venes de la Generaci\u00f3n Z en Espa\u00f1a valora el hecho de actuar por el\u00a0 bien colectivo<\/b>. Tambi\u00e9n se ha descubierto que, en comparaci\u00f3n con los Millennials y Generaci\u00f3n X, estos\u00a0 usuarios son 1,6 veces m\u00e1s propensos a utilizar la realidad aumentada para conocer cosas nuevas. <\/span>
\n<\/span>
\n<\/span>Esta iniciativa es un nuevo paso de la marca con su compromiso con la protecci\u00f3n del planeta. En 2020, Snap anunci\u00f3 su primera estrategia clim\u00e1tica, con compromisos de neutralidad de carbono, objetivos de reducci\u00f3n basados en la ciencia y electricidad 100% renovable, indicando finalmente que ser\u00e1 neutra de carbono en 2030.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La compa\u00f1\u00eda presenta dos lentes inmersivas de realidad aumentada para descubrir el efecto de la basura en las playas espa\u00f1olas.<\/p>\n","protected":false},"author":30,"featured_media":155845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2338],"class_list":["post-155840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-realidad-aumentada"],"acf":[],"yoast_head":"\nSnapchat lanza lentes inmersivas en Espa\u00f1a para concienciar sobre el cambio clim\u00e1tico<\/title>\n<meta name=\"description\" content=\"La empresa presenta dos lentes inmersivas de realidad aumentada para descubrir el efecto de la basura en la playa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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