{"id":155839,"date":"2022-07-06T10:08:07","date_gmt":"2022-07-06T08:08:07","guid":{"rendered":"https:\/\/ipmark.com\/?p=155839"},"modified":"2022-07-06T15:02:57","modified_gmt":"2022-07-06T13:02:57","slug":"turismo-eleva-inversion-publicitaria-en-digital","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=155839","title":{"rendered":"Turismo eleva un 89% su inversi\u00f3n publicitaria en Digital"},"content":{"rendered":"<p><strong>En lo que llevamos de a\u00f1o, Turismo se ha convertido en el sector que m\u00e1s inversi\u00f3n est\u00e1 dedicando a Digital. Las marcas del sector han destinado un 89% m\u00e1s de presupuesto que en 2021, en un a\u00f1o en el que se espera recuperar las cifras de visitantes previa a la crisis sanitaria generada por la pandemia de coronavirus.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEn este \u00faltimo periodo las cifras de inversi\u00f3n en turismo han crecido de manera ingente. En lo que llevamos de a\u00f1o, la inversi\u00f3n del turismo en publicidad se ha multiplicado llegando a niveles pre-pandemia\u201d, ha se\u00f1alado <strong>Araceli Rodriguez<\/strong>, <em>country manager<\/em> de<strong> adjiinn para Espa\u00f1a<\/strong>. \u201cVeremos c\u00f3mo sigue evolucionando el a\u00f1o y si la curva de inversi\u00f3n de 2022 consigue mantenerse por encima de los valores de 2019\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan datos de adjiinn, el crecimiento de la inversi\u00f3n publicitaria se ha dado, sobre todo, en los meses de abril y mayo, donde ya se ha superado la partida destinada en 2019.\u00a0<\/span><\/p>\n<div class=\"infogram-embed\" data-id=\"cd03036b-3983-4fdd-a3e0-15514f10b323\" data-type=\"interactive\" data-title=\"PUBLICIDAD ONLINE TURISMO\"><\/div>\n<p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script><\/p>\n<p><span style=\"font-weight: 400;\">En mayo, la inversi\u00f3n del \u00e1rea tur\u00edstica vino encabezada por el subsector<strong> Transportes,<\/strong> que aglutina un <strong>29%<\/strong> del total invertido en publicidad digital. Le siguen<strong> Buscadores (20%), Hoteles (12%) y Alquiler vacacional (12%).\u00a0<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con un 29% del total, las marcas de Transporte registran la mayor cuota de inversi\u00f3n, seguidas de Buscadores (20%) y Hoteles (12%). <\/p>\n","protected":false},"author":29,"featured_media":155844,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[175],"class_list":["post-155839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-inversion-publicitaria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turismo eleva un 89% su inversi\u00f3n publicitaria en Digital<\/title>\n<meta name=\"description\" content=\"Con un 29% del total, las marcas de Transporte registran la mayor cuota de inversi\u00f3n, seguidas de Buscadores (20%) y Hoteles (12%).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=155839\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turismo eleva un 89% su inversi\u00f3n publicitaria en Digital\" \/>\n<meta property=\"og:description\" content=\"Con un 29% del total, las marcas de Transporte registran la mayor cuota de inversi\u00f3n, seguidas de Buscadores (20%) y Hoteles (12%).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=155839\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-06T08:08:07+00:00\" 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