{"id":155638,"date":"2022-07-01T09:36:40","date_gmt":"2022-07-01T07:36:40","guid":{"rendered":"https:\/\/ipmark.com\/?p=155638"},"modified":"2022-07-01T09:36:40","modified_gmt":"2022-07-01T07:36:40","slug":"grupo-renault-proximity-alpine-mobilize","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=155638","title":{"rendered":"Grupo Renault vuelve a confiar en Proximity y le encarga sus cuentas de Alpine y Mobilize"},"content":{"rendered":"<p><strong>Grupo Renault designa a Proximity Madrid para liderar su estrategia y creatividad de todo el ecosistema digital (<em>brand platforms<\/em>, CRM, redes sociales,\u00a0<em>data<\/em> y\u00a0<em>content<\/em> de Renault y Dacia. El grupo, adem\u00e1s de depositar de nuevo su confianza en la agencia, a\u00f1ade dos nuevos pilares para la marca: Alpine y Mobilize.\u00a0<\/strong><\/p>\n<p>Tanto la agencia como el anunciante seguir\u00e1n yendo de la mano para\u00a0<strong>reforzar la nueva estrategia de la marca en su apuesta por la nueva movilidad<\/strong>, liderando la modernidad e innovaci\u00f3n dentro y fuera de la industria automovil\u00edstica, con nuevos servicios energ\u00e9ticos, tecnol\u00f3gicos y de movilidad.<\/p>\n<p>La adjudicaci\u00f3n de la cuenta, liderada por\u00a0<strong>Silvia Corominas<\/strong> (directora de servicios al cliente) y\u00a0<strong>Susana P\u00e9rez<\/strong> (directora creativa ejecutiva de la agencia), supone un orgullo para\u00a0<strong>Proximity Madrid<\/strong>, ya que adem\u00e1s de ser uno de los anunciantes m\u00e1s importantes de nuestro pa\u00eds,\u00a0<strong>consolida el talento de todos los equipos involucrados.\u00a0<\/strong><\/p>\n<p>\u00ab<strong>Proximity\u00a0<\/strong>ha vuelto a demostrar ser el socio perfecto para contribuir al impulso de Renault en Espa\u00f1a, que vive una aut\u00e9ntica transformaci\u00f3n. De esta forma, afianzaremos la estrategia de la marca hacia la creaci\u00f3n de valor y su\u00a0<strong>apuesta por la electrificaci\u00f3n con el objetivo de ser l\u00edderes en este mercado<\/strong><strong>\u00ab,\u00a0<\/strong>comparte\u00a0<strong>Beatriz Navarro,<\/strong>\u00a0<em>head of marketing communication\u00a0<\/em>de Grupo Renault Iberia.<\/p>\n<p>Seg\u00fan\u00a0<strong>Jos\u00e9 Luis G\u00f3mez<\/strong>, director general de\u00a0<strong>Proximity Madrid<\/strong>, esta renovaci\u00f3n \u00ababre una nueva e interesante etapa como agencia de todas las marcas del grupo. El camino recorrido hasta ahora nos ha permitido ofrecer tanto soluciones de comunicaci\u00f3n, como de negocio, optimizando los procesos, gracias a nuestro conocimiento de las necesidades del cliente y nuestras capacidades creativas y tecnol\u00f3gicas\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia se encargar\u00e1 de la estrategia y creatividad de todo el ecosistema digital del grupo, reforzando su apuesta por la nueva movilidad. <\/p>\n","protected":false},"author":6924,"featured_media":155639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2226],"class_list":["post-155638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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