{"id":155539,"date":"2022-06-29T09:26:11","date_gmt":"2022-06-29T07:26:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=155539"},"modified":"2022-06-30T08:40:12","modified_gmt":"2022-06-30T06:40:12","slug":"carat-la-agencia-de-medios-que-mas-inversion-gestiono-en-2021","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=155539","title":{"rendered":"Carat, la agencia de medios que m\u00e1s inversi\u00f3n publicitaria gestion\u00f3 en 2021"},"content":{"rendered":"<p><b>Carat lider\u00f3, un a\u00f1o m\u00e1s, el <a href=\"https:\/\/ipmark.com\/informes\/agencias-de-medios-2022\/\">ranking de agencias de medios<\/a> con el mayor volumen de inversi\u00f3n publicitaria gestionada, con un desembolso de 382,8 millones de euros en 2021, frente a los 328,5 millones de euros de 2020. El Top 5 sigue con Ymedia Wink (296,5 millones de euros), Havas Media (290,4 millones de euros), Zenith (263,2 millones de euros) y OMD (217,5 millones de euros).<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Estos datos extra\u00eddos del <\/span><b>Estudio de Agencias de Medios 2022<\/b><span style=\"font-weight: 400;\"> elaborado por <\/span><b>Infoadex<\/b><span style=\"font-weight: 400;\">, que en su vig\u00e9sima edici\u00f3n, recoge la inversi\u00f3n publicitaria gestionada por las agencias (repercusi\u00f3n econ\u00f3mica de las campa\u00f1as y acciones publicitarias realizadas).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tras OMD, el sexto puesto lo ocupa <\/span><b>Arena Media<\/b><span style=\"font-weight: 400;\">, con una partida de 216,2 millones de euros. Le sigue el ranking de agencias de medios <\/span><b>Starcom<\/b><span style=\"font-weight: 400;\">, con 176,2 millones de euros; <\/span><b>UM<\/b><span style=\"font-weight: 400;\">, con 158,8 millones de euros; <\/span><b>Mindshare<\/b><span style=\"font-weight: 400;\">, con 145,5 millones de euros; y <\/span><b>Initiative<\/b><span style=\"font-weight: 400;\">, en el d\u00e9cimo lugar, con un desembolso publicitario de 118,9 millones de euros en el \u00faltimo ejercicio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para esta investigaci\u00f3n, se han analizado las cuentas de 29 agencias de medios que han colaborado en el estudio, y se han imputado inversi\u00f3n a 7.053 marcas pertenecientes a 2.603 anunciantes. La partida gestionada atribuida a estas empresas fue de 3.273,8 millones de euros, lo que<\/span><b> representa el 85,1% del presupuesto de 2021<\/b><span style=\"font-weight: 400;\"> controlado por Infoadex.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A continuaci\u00f3n, el ranking de Agencias de Medios en Espa\u00f1a en 2021, con datos de 2021 y 2020.\u00a0<\/span><\/p>\n<div class=\"infogram-embed\" data-id=\"15c86321-8642-4749-b0ff-9f96e9943103\" data-type=\"interactive\" data-title=\"Ranking inversi\u00f3n publicitaria controlada - agencias de medios 2020 y 2021\"><\/div>\n<p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan datos de la vig\u00e9sima edici\u00f3n del Estudio de Agencias de Medios 2022 de Infoadex. Ymedia escala al segundo lugar y Havas Media cae al segundo puesto. El Top 5 sigue con Zenith y OMD.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":155542,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-155539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carat, la agencia de medios que m\u00e1s inversi\u00f3n gestion\u00f3 en 2021<\/title>\n<meta name=\"description\" content=\"Seg\u00fan datos de la vig\u00e9sima edici\u00f3n del Estudio de Agencias de Medios 2022 elaborado por la empresa Infoadex.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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