{"id":155298,"date":"2022-06-27T14:30:59","date_gmt":"2022-06-27T12:30:59","guid":{"rendered":"https:\/\/ipmark.com\/?p=155298"},"modified":"2022-06-27T14:42:20","modified_gmt":"2022-06-27T12:42:20","slug":"puro-marketing-day-2022-puromarketing-29-de-junio","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=155298","title":{"rendered":"\u2018Puro Marketing Day 2022\u2019. Claves y tendencias publicitarias"},"content":{"rendered":"

El 29 de junio se celebra la jornada \u2018Puro Marketing Day 2022\u2019, organizada por PuroMarketing<\/a>, con 15 expertos de la industria publicitaria. El encuentro tendr\u00e1 lugar en la sede del CEF en Madrid, en el n\u00famero 5 del Paseo del General Mart\u00ednez Campos. IPMARK y TodoStartups,<\/a> media partners del evento.<\/b><\/p>\n

Big Data y Marketing (patrocinada por CEF)<\/b><\/h3>\n

En esta bloque, se conocer\u00e1n las \u00faltimas novedades sobre la utilizaci\u00f3n intensiva de datos en un mundo en el que las cookies de terceros parecen ir camino de la desaparici\u00f3n. Participan en la mesa redonda <\/span>Eva Montoro<\/b>, responsable del equipo de ciencia de datos de Santander Corporate and Investment Banking; <\/span>Salvatore Cospito<\/b>, CDTO datmean editorial board en Programmatic Spain; e <\/span>Irene Camarena,<\/b> senior programatic trader en Havas Group.<\/span><\/p>\n

Customer Experience (patrocinio Nateevo)<\/b><\/h3>\n

Se hablar\u00e1 de la transformaci\u00f3n que est\u00e1 teniendo la experiencia de cliente en un mundo h\u00edbrido, de la mano de <\/span>\u00c1ngel Barbero<\/b>, director de innovaci\u00f3n de Nateevo;<\/span> Pa\u00fal \u00c1lvarez,<\/b> regional manager en Bolt; <\/span>Silvia L\u00f3pez, <\/b>head of core product & design en Telef\u00f3nica Customer Experience; y<\/span> Elena Borr\u00e1s<\/b>, chief digital & marketing officer en L\u00b4Or\u00e9al Luxe Espa\u00f1a y Portugal.<\/span><\/p>\n

Marketing de influencer\u00a0<\/b><\/h3>\n

Una visi\u00f3n 360\u00ba del sector, desde la perspectiva del creadores de contenido, de las agencias y las propias redes sociales, con<\/span> Rafael Velasco<\/b>, director de \u00e1rea de nuevo negocio de Native Talents;<\/span> Nacho Gonz\u00e1lez,<\/b> country manager de Snapchat;\u00a0 y<\/span> \u00c1lvaro Fern\u00e1ndez<\/b>, farmac\u00e9utico y creador de contenidos en RRSS (@farmaceuticofernadez).<\/span><\/p>\n

Marketing en el metaverso (patrocinada por Tidart)<\/b><\/p>\n

La jornada cierra con la mesa redonda de metaverso con <\/span>Carlos Molina,<\/b> CEO de Tidart; <\/span>\u00c1lex Granados<\/b>, head nde NFTesp Plygonal Mind; <\/span>Rafael Llanes<\/b>, CEO de Skyview; y <\/span>Juanjo L\u00f3pez, <\/b>CEO de Royal Comunicaci\u00f3n.<\/span><\/p>\n

Para asistir al evento, se pueden registrar<\/span><\/span> en este enlace.<\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Cerca de 15 profesionales participar\u00e1n en cuatro mesas redondas (Big data y marketing, Cstomer experience, Metaverso y Marketing de influencers) el 29 de junio en una jornada organizada por PuroMarketing, con IPMARK y TodoStartups, de media partners.<\/p>\n","protected":false},"author":30,"featured_media":155302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[76,6179],"class_list":["post-155298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-digital","tag-tendencias"],"acf":[],"yoast_head":"\n\u2018Puro Marketing Day 2022\u2019 - PuroMarketing -29 de junio<\/title>\n<meta name=\"description\" content=\"El 29 de junio se celebra la jornada \u2018Puro Marketing Day 2022\u2019, organizado por PuroMarketing, con cerca de 15 ponentes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=155298\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Puro Marketing Day 2022\u2019 - PuroMarketing -29 de junio\" \/>\n<meta property=\"og:description\" content=\"El 29 de junio se celebra la jornada \u2018Puro Marketing Day 2022\u2019, organizado por PuroMarketing, con cerca de 15 ponentes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=155298\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-27T12:30:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-27T12:42:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/puromarketing-evento-29-junio.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=155298#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=155298\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"\u2018Puro Marketing Day 2022\u2019. 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