{"id":155221,"date":"2022-06-27T14:37:27","date_gmt":"2022-06-27T12:37:27","guid":{"rendered":"https:\/\/ipmark.com\/?p=155221"},"modified":"2022-06-27T14:37:27","modified_gmt":"2022-06-27T12:37:27","slug":"lubets-cierra-alianza-distribucion-farmaceutica-aurivitas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=155221","title":{"rendered":"Lubets cierra una alianza de distribuci\u00f3n con la farmac\u00e9utica Aurovitas"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">La empresa malague\u00f1a de lubricantes y geles \u00edntimos <\/span><b>Lubets<\/b><span style=\"font-weight: 400;\">, fundada por la emprendedora <\/span><b>Alicia Zurita, <\/b><span style=\"font-weight: 400;\">ha alcanzado un acuerdo de distribuci\u00f3n nacional en exclusiva con la farmac\u00e9utica <\/span><b>Aurovitas<\/b><span style=\"font-weight: 400;\">, para aumentar su presencia en el <a href=\"https:\/\/www.distribucionactualidad.com\/informes\/informe-d-a-retail-mercado-farmacia-y-parafarmacia-2022\/\">canal farmacia<\/a>. Con esta alianza, la startup espera superar los 3.000 establecimientos en Espa\u00f1a durante el primer a\u00f1o, creciendo con ello m\u00e1s de un 50% en facturaci\u00f3n anual. No es la primera alianza, al final del a\u00f1o pasado, cerr\u00f3 un alianza con <a href=\"https:\/\/www.distribucionactualidad.com\/lubets-cierra-un-acuerdo-de-distribucion-con-alliance-healthcare\/\">Aliance Healthcare<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este acuerdo de ambas compa\u00f1\u00edas supone la posibilidad de dar acceso a los usuarios a un formato nuevo de lubricantes y geles \u00edntimos en formato bolsillo, dentro del canal farmacia, como un nuevo <\/span><b>producto OTC.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Llega al canal farmacia con el claim de campa\u00f1a <\/span><b>\u2018La \u00fanica receta que te pone malo\u2019, <\/b><span style=\"font-weight: 400;\">adem\u00e1s de nuevas acciones locales y globales, algunas de ellas dentro de eventos importantes que se celebran en nuestro pa\u00eds.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La gama Lubets se aleja de la imagen tradicional de lubricantes o geles \u00edntimos, con una imagen gr\u00e1fica fresca y llena de \u201ctoques de humor inteligente, que conecta con un p\u00fablico m\u00e1s amplio,<\/span><b> sin edades ni g\u00e9neros\u201d, <\/b><span style=\"font-weight: 400;\">explica su fundadora y CEO.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los productos de la gama de Lubets est\u00e1n fabricados con <\/span><b>ingredientes de origen natural y extractos procedentes de cultivos certificados ecol\u00f3gicos.<\/b><span style=\"font-weight: 400;\"> Se comercializan en packs de 10\u00a0 unidosis que se aplican con los dedos y en un clic, atendiendo a los nuevos h\u00e1bitos de consumo m\u00e1s sostenibles, adem\u00e1s de ser impulsados por la tendencia de la conveniencia que exige formatos id\u00f3neos para consumidor d\u00f3nde y cu\u00e1ndo sea.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca Lubets tiene objetivos de superar los 3.000 puntos de venta en Espa\u00f1a durante el primer a\u00f1o tras este acuerdo.<\/p>\n","protected":false},"author":6924,"featured_media":155223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-155221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lubets cierra una alianza de distribuci\u00f3n con la farmac\u00e9utica Aurovitas<\/title>\n<meta name=\"description\" content=\"La marca Lubets tiene objetivos de superar los 3.000 puntos de venta en Espa\u00f1a durante el primer a\u00f1o tras este acuerdo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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