{"id":15521,"date":"2012-09-17T12:58:52","date_gmt":"2012-09-17T12:58:52","guid":{"rendered":"https:\/\/ipmark.com\/el-80-de-las-empresas-utiliza-las-redes-sociales-para-analizar-a-sus-candidatos\/"},"modified":"2012-09-17T12:58:52","modified_gmt":"2012-09-17T12:58:52","slug":"el-80-de-las-empresas-utiliza-las-redes-sociales-para-analizar-a-sus-candidatos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=15521","title":{"rendered":"El 80% de las empresas utiliza las redes sociales para analizar a sus candidatos"},"content":{"rendered":"<p>Aunque los portales de empleo siguen siendo la principal v\u00eda para la b\u00fasqueda de candidatos, las redes sociales se han convertido en un nuevo m\u00e9todo de selecci\u00f3n, ya que adem\u00e1s de los estudios o experiencia permiten conocer detalles de c\u00f3mo es el candidato en su d\u00eda a d\u00eda. Precisamente, uno de los aspectos que m\u00e1s preocupa a los candidatos es saber si las empresas \u201cinvestigan\u201d su reputaci\u00f3n online durante los procesos de selecci\u00f3n. Ante esta cuesti\u00f3n, el 80% de los responsables de selecci\u00f3n entrevistados reconoce haber consultado la actividad en redes de sus candidatos, aunque s\u00f3lo un 14% afirma que lo haya tenido en cuenta a la de escoger finalmente a su empleado.<\/p>\n<p>En cuanto a los candidatos, seg\u00fan los datos obtenidos, el 50 % de los reconoce haber buscado empleo en redes sociales, y de ese porcentaje, el 45% afirma haber sido contratado a trav\u00e9s de este medio. Aunque el principal motivo para abrirse un perfil en redes sociales es contactar y comunicarse con amigos y\/o familiares (88%), encontrar oportunidades de empleo (67%) y establecer y mantener contactos profesionales (66%) son las siguientes razones que dan la mayor\u00eda de los encuestados. Los candidatos se decantan m\u00e1s por Facebook, tanto para un uso personal como de b\u00fasqueda de empleo; mientras que las empresas centran sus esfuerzos en Linkedin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aunque los portales de empleo siguen siendo la principal v\u00eda para la b\u00fasqueda de candidatos, las redes sociales se han<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-15521","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El 80% de las empresas utiliza las redes sociales para analizar a sus candidatos - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=15521\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El 80% de las empresas utiliza las redes sociales para analizar a sus candidatos - 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