{"id":155191,"date":"2022-06-24T14:54:40","date_gmt":"2022-06-24T12:54:40","guid":{"rendered":"https:\/\/ipmark.com\/?p=155191"},"modified":"2022-06-24T14:54:40","modified_gmt":"2022-06-24T12:54:40","slug":"espana-acumula-33-metales-en-la-penultima-gala-de-cannes-lions","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=155191","title":{"rendered":"Espa\u00f1a acumula 33 metales en la pen\u00faltima gala de Cannes Lions"},"content":{"rendered":"<p><b>Las agencias espa\u00f1oles reciben 10 galardones (un oro, cuatro platas y cinco bronces) en la pen\u00faltima ceremonia de entrega de premios del festival publicitario Cannes Lions, que echa el tel\u00f3n el 24 de junio de edici\u00f3n de 2022. En gala, se entregaron metales en las categor\u00edas Creative B2B, Direct, Media, Creative Data, PR y Social &amp; Influencer. El equipo nacional acumula 35 metales, a falta de una gala.\u00a0<\/b><\/p>\n<p><b>Leo Burnett<\/b><span style=\"font-weight: 400;\"> recibe el \u00fanico oro espa\u00f1ol gracias a su premiada campa\u00f1a <\/span><b>\u2018Invaluable food\u2019 <\/b><span style=\"font-weight: 400;\">para Madrid Fusi\u00f3n, en la categor\u00eda Direct. Este trabajo tambi\u00e9n recoge una plata en la categor\u00eda Social &amp; Influencer y un bronce en PR.<\/span><b> PS21 Madrid <\/b><span style=\"font-weight: 400;\">tambi\u00e9n recoge premios (una plata y dos bronces) por sus trabajos para KFC.<\/span><\/p>\n<p><b>David Madrid <\/b><span style=\"font-weight: 400;\">vuelve a recoger un metal por su trabajo para Activision y <\/span><b>McCann Spain<\/b><span style=\"font-weight: 400;\"> por campa\u00f1a \u2018Atrapados en los 90\u2019 para IKEA. <\/span><b>LOLAMullen Lowe<\/b><span style=\"font-weight: 400;\"> recibe metal de bronces por \u2018Tag the game\u2019 realizada para OMO. La Federaci\u00f3n Estatal de Lesbianas, Gais, Trans, Bisexuales, Intersexuales y m\u00e1s, FELGTBI, tambi\u00e9n recoge plata por su trabajo \u2018#RealVoicesofPride\u2019 de <\/span><b>Edelman Spain.<\/b><\/p>\n<p><iframe loading=\"lazy\" title=\"FELGTB | #RealVoicesofPride\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/4PnQCF7K8Sg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><b>Malala Yousafza, premio LionHeart\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La organizaci\u00f3n de Cannes Lions entreg\u00f3 dos premios especiales. <\/span><b>El primero, LionHeart, para la activista y premiada por el Nobel de la Paz, Malala Yousafza<\/b><span style=\"font-weight: 400;\">. Este reconocimiento se otorga a la persona que ha aprovechado su posici\u00f3n para marcar una diferencia significativa y positiva en el mundo.\u00a0<\/span><\/p>\n<figure id=\"attachment_155193\" aria-describedby=\"caption-attachment-155193\" style=\"width: 739px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-155193\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/malala.png\" alt=\"\" width=\"739\" height=\"410\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/malala.png 739w, https:\/\/ipmark.com\/wp-content\/uploads\/malala-300x166.png 300w, https:\/\/ipmark.com\/wp-content\/uploads\/malala-100x55.png 100w, https:\/\/ipmark.com\/wp-content\/uploads\/malala-24x13.png 24w, https:\/\/ipmark.com\/wp-content\/uploads\/malala-36x20.png 36w, https:\/\/ipmark.com\/wp-content\/uploads\/malala-48x27.png 48w, https:\/\/ipmark.com\/wp-content\/uploads\/malala-600x333.png 600w\" sizes=\"auto, (max-width: 739px) 100vw, 739px\" \/><figcaption id=\"caption-attachment-155193\" class=\"wp-caption-text\">Malala Yousafza.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Y, el segundo premio, <\/span><b>Entertainment Person of the Year, para <a href=\"https:\/\/ipmark.com\/ted-sarandos-entertainment-person-of-the-year-en-cannes-lions-2022\/\">Ted Sarandos,<\/a> co-CEO de Netflix,<\/b><span style=\"font-weight: 400;\"> que reconoce el papel fundamental que desempe\u00f1a en entretenimiento en el panorama del marketing y las comunicaciones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tambi\u00e9n se anunciaron las Redes del A\u00f1o de Cannes Lions 2022, lideradas por <\/span><b>OMD Worldwide, Mediacom y Starcom.<\/b><\/p>\n<p><b>El Palmar\u00e9s de GP y metales nacionales<\/b><\/p>\n<h3><b>Direct<\/b><\/h3>\n<p><b>Gran Premio<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018Less talk, more bitcoin\u2019 de Accenture Song (Nueva York) para Coinbase.<\/span><\/li>\n<\/ul>\n<p><b>Oro<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018Invaluable food\u2019 de Leo Burnett (Madrid) para Madrid Fusi\u00f3n.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"MADRID FUSION 2021 - INVALUABLE FOOD #invaluablefood #robertsayyes #madridfusion\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/VNjHn1qU4L0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><b>Plata<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018<a href=\"https:\/\/www.youtube.com\/watch?v=ubEEOIur4qY\">Scratchboards\u2019<\/a> de David Madrid para Activision.<\/span><\/li>\n<\/ul>\n<h3><b>Media<\/b><\/h3>\n<p><b>Gran Premio<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018<a href=\"https:\/\/www.youtube.com\/watch?v=6Dca7H1xHV4\">Hope reef\u2019<\/a> de AMV BBDO (Londres) y Google (Nueva York) para Mars.<\/span><\/li>\n<\/ul>\n<p><b>Plata<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.youtube.com\/watch?v=rdVuz5wtuc0\">\u2018Atrapados en los 90s\u2019<\/a> de McCann Spain (Madrid) para Ikea.<\/span><\/li>\n<\/ul>\n<p><b>Bronce<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018#<\/span><a href=\"https:\/\/www.edelman.com\/work\/felgtb-real-voices-of-pride?utm_campaign=Cannes%202022&amp;utm_source=linkedin&amp;utm_medium=social&amp;utm_content=felgtb-real-voices-of-pride-shortlist\"><span style=\"font-weight: 400;\">RealVoicesofPride<\/span><\/a><span style=\"font-weight: 400;\">\u2019 de Edelman Spain (Madrid) para FELGTB.<\/span><\/li>\n<\/ul>\n<h3><b>PR<\/b><\/h3>\n<p><b>Gran Premio<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018<a href=\"https:\/\/www.facebook.com\/bbdobelgium\/videos\/decathlon-bbdo-make-sport-accessible-even-for-people-behind-bars\/167536628550296\/\">The breakaway: the first ecycling team for prisoners\u2019 de BBDO<\/a> (B\u00e9lgica) para Decathlon.<\/span><\/li>\n<\/ul>\n<p><b>Bronce<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018Invaluable food\u2019 de Leo Burnett (Madrid) para Madrid Fusi\u00f3n.<\/span><\/li>\n<\/ul>\n<h3><b>Social &amp; Influencer<\/b><\/h3>\n<p><b>Gran Premio<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018<a href=\"https:\/\/www.youtube.com\/watch?v=Y7iVMnS5-LU&amp;t=1s\">The unfiltered history tour\u2019<\/a> de Dentsu Creative (India) para Vice Media.<\/span><\/li>\n<\/ul>\n<p><b>Plata<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018Invaluable food\u2019 de Leo Burnett (Madrid) para Madrid Fusi\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8216;KFCopypaste\u2019 de PS21 (Madrid) para KFC (en social commerce).<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-155197\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/KFC-copypaste-ok-1024x467.jpg\" alt=\"\" width=\"800\" height=\"365\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/KFC-copypaste-ok-1024x467.jpg 1024w, https:\/\/ipmark.com\/wp-content\/uploads\/KFC-copypaste-ok-300x137.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/KFC-copypaste-ok-768x351.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/KFC-copypaste-ok-100x46.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/KFC-copypaste-ok-1140x520.jpg 1140w, https:\/\/ipmark.com\/wp-content\/uploads\/KFC-copypaste-ok-24x11.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/KFC-copypaste-ok-36x16.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/KFC-copypaste-ok-48x22.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/KFC-copypaste-ok-600x274.jpg 600w, https:\/\/ipmark.com\/wp-content\/uploads\/KFC-copypaste-ok.jpg 1400w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><b>Bronce<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018Breaded Cars\u2019 de PS21 (Madrid) para KFC.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018KFCopypaste\u2019 de PS21 (Madrid) para KFC (en innovative use of community).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018Tag the game\u2019 de LOLAMullen Lowe (Madrid) para OMO \/Persil.\u00a0<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"TAG THE GAME \u2013 Official Trailer\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/IKhgW-RECPY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><b>Creative B2B<\/b><\/h3>\n<p><b>Gran Premio<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.wundermanthompson.com\/work\/sherwin-williams-thinking-in-color\">&#8216;Speaking in color\u2019<\/a> de Wunderman Thompson (EEUU) para Sherwin-Williams Coil Coatings.<\/span><\/li>\n<\/ul>\n<h3><b>Creative Data<\/b><\/h3>\n<p><b>Gran Premio<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018Data Tienda\u2019 de DDB (M\u00e9xico) para WeCapital.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"WeCapital, Data tienda, DDB Mexico\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/tnJ3h0-fFNQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Aqu\u00ed, el palmar\u00e9s de la noche del <\/span><a href=\"https:\/\/ipmark.com\/espana-recibe-11-metales-en-la-primera-gala-de-cannes-lions-2022\/\"><span style=\"font-weight: 400;\">20 de junio<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/ipmark.com\/espana-suma-seis-metales-en-la-segunda-ceremonia-de-cannes-lions\/\"><span style=\"font-weight: 400;\">21 de junio<\/span><\/a><span style=\"font-weight: 400;\"> y <\/span><a href=\"https:\/\/ipmark.com\/espana-recibe-siete-premios-en-la-tercera-gala-de-cannes-lions\/\"><span style=\"font-weight: 400;\">22 de junio<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un total de 10 galardones recibidos la noche del 23 de junio en Cannes (un oro, cuatro platas y cinco bronces). <\/p>\n","protected":false},"author":30,"featured_media":155192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[977],"class_list":["post-155191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-cannes-lions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Espa\u00f1a acumula 33 metales en la pen\u00faltima gala de Cannes Lions<\/title>\n<meta name=\"description\" content=\"Un total de 10 galardones recibidos la noche del 23 de junio en Cannes (un oro, cuatro platas y cinco bronces).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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