{"id":155159,"date":"2022-06-24T15:17:29","date_gmt":"2022-06-24T13:17:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=155159"},"modified":"2022-06-24T15:17:29","modified_gmt":"2022-06-24T13:17:29","slug":"campana-reposicionamiento-simyo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=155159","title":{"rendered":"Simyo te invita a \u00abhacer lo que te d\u00e9 la gana\u00bb en su \u00faltima campa\u00f1a"},"content":{"rendered":"<p><strong>Simyo presenta su nueva campa\u00f1a de posicionamiento: &#8216;Simyo es lo que a ti te d\u00e9 la gana&#8217;. De esta forma, la compa\u00f1\u00eda de telecomunicaciones trae consigo un tono fresco, donde el humor es el hilo conductor del concepto que busca conectar con el\u00a0<em>target<\/em> de la marca.\u00a0<\/strong><\/p>\n<p>Este enfoque estrat\u00e9gico responde a la necesidad de crear un nuevo reposicionamiento, generando as\u00ed notoriedad y mejorando la imagen de la marca. Para ello,\u00a0<strong>Comunica+A<\/strong> ha desarrollado una campa\u00f1a 360\u00ba con c\u00f3digo propio y diferenciador.<\/p>\n<p>La campa\u00f1a, que cuenta con 3 spots de 20&#8243;, huye de la negatividad, de las comparaciones y de las cr\u00edticas al resto. La sociedad y el mercado necesitan optimismo,\u00a0<strong>una actitud fresca sin buscar crispaci\u00f3n ni enemigos<\/strong>, y que se transmite en esta creatividad.<\/p>\n<p>De esta forma,\u00a0<strong>Simyo<\/strong> pone en valor los elementos diferenciales de la marca: la flexibilidad a la hora de configurar el servicio y un modelo de relaci\u00f3n honesto y transparente donde sus clientes siempre sientan que son lo primero.<\/p>\n<p><iframe loading=\"lazy\" title=\"Simyo | Haz lo que te d\u00e9 la gana\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/cD-0wEZFj84?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a busca llegar a su p\u00fablico mostrando optimismo y una actitud fresca que no busque ni la crispaci\u00f3n ni crear enemigos. <\/p>\n","protected":false},"author":6924,"featured_media":155164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[],"class_list":["post-155159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Simyo te invita a &quot;hacer lo que te d\u00e9 la gana&quot; en su \u00faltima campa\u00f1a<\/title>\n<meta name=\"description\" content=\"La campa\u00f1a busca llegar a su p\u00fablico mostrando optimismo y una actitud fresca que no busque ni la crispaci\u00f3n ni crear enemigos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=155159\" 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