{"id":155138,"date":"2022-06-24T11:28:30","date_gmt":"2022-06-24T09:28:30","guid":{"rendered":"https:\/\/ipmark.com\/?p=155138"},"modified":"2022-06-24T13:36:21","modified_gmt":"2022-06-24T11:36:21","slug":"nike-se-marcha-de-rusia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=155138","title":{"rendered":"Nike se marcha de Rusia y sigue los pasos de Renault y McDonalds"},"content":{"rendered":"<p><strong>Despu\u00e9s de que el pasado marzo anunciara la paralizaci\u00f3n temporal de sus operaciones en Rusia, Nike se suma a la lista de empresas que se retiran de forma definitiva del mercado ruso, como consecuencia del agravamiento de la guerra vivida en Ucrania, tras la invasi\u00f3n del gobierno que dirige Vladimir Putin.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u201cNike ha tomado la decisi\u00f3n de abandonar el mercado ruso. Nuestra prioridad es asegurarnos que apoyamos a nuestros empleados mientras reducimos de forma responsable nuestras operaciones en los pr\u00f3ximos meses\u201d, ha informado en un comunicado.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La firma deportiva se suma as\u00ed a otras marcas ya retiradas del pa\u00eds como consecuencia del agravamiento de la guerra que mantienen Rusia y Ucrania en este \u00faltimo, <a href=\"https:\/\/ipmark.com\/rusia-recupera-marca-moskvich-tras-salida-renault\/\" target=\"_blank\" rel=\"noopener\">entre ellas, el fabricante de automoci\u00f3n Renault o la cadena de restauraci\u00f3n McDonald\u2019s.\u00a0<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">El pasado marzo, Nike informaba que suspend\u00eda de manera temporal las operaciones en sus tiendas propias y las operadas por la marca, en respuesta a la invasi\u00f3n de Ucrania por parte del gobierno ruso. Aunque segu\u00edan abiertas las operadas por socios independientes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A finales de mayo, la compa\u00f1\u00eda <strong>decid\u00eda no renovar los acuerdos con su mayor franquiciado en el pa\u00eds, Inventive Retail Group (IRG), responsable de la gesti\u00f3n de 37 tiendas Nike en Rusia.\u00a0\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">La decisi\u00f3n de retirarse de forma definitiva se produce adem\u00e1s cuando las autoridades rusas no descartan la confiscaci\u00f3n de bienes a empresas extranjeras y la posible imposici\u00f3n de sanciones penales.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike se suma a la lista de empresas que se retiran de forma definitiva del mercado ruso, como consecuencia del agravamiento de la guerra vivida en Ucrania. <\/p>\n","protected":false},"author":29,"featured_media":155141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-155138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nike se marcha de Rusia y sigue los pasos de Renault y McDonalds<\/title>\n<meta name=\"description\" content=\"Nike se suma a la lista de empresas que se retiran de forma definitiva del mercado ruso, como consecuencia del agravamiento de la guerra.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=155138\" \/>\n<meta property=\"og:locale\" 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