{"id":155111,"date":"2022-06-24T10:10:07","date_gmt":"2022-06-24T08:10:07","guid":{"rendered":"https:\/\/ipmark.com\/?p=155111"},"modified":"2022-06-27T10:40:59","modified_gmt":"2022-06-27T08:40:59","slug":"netflix-conversaciones-con-google-nbcuniversal-lanzar-avod","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=155111","title":{"rendered":"Netflix, en conversaciones con Google y NBCUniversal para acelerar su AVOD"},"content":{"rendered":"

Con el objetivo de darle la vuelta a la tendencia a la baja de su n\u00famero de suscriptores, Netflix se encuentra trabajando en su nueva suscripci\u00f3n basada en publicidad, que podr\u00eda incorporar la tecnolog\u00eda publicitaria de Google y NBCUniversal.\u00a0<\/strong><\/p>\n

Seg\u00fan ha informado The Wall Street Journal, el gigante del v\u00eddeo en streaming se halla en conversaciones con Google y NBCUniversal para integrar su tecnolog\u00eda publicitaria en el pr\u00f3ximo modelo AVOD que ofertar\u00e1 la compa\u00f1\u00eda, en un intento de frenar la ca\u00edda de suscriptores de la que adolece – en el primer trimestre de 2022, Netflix perdi\u00f3 200.000 abonados<\/a> y prev\u00e9 contar con otros 2 millones menos en el segundo trimestre-.\u00a0<\/span><\/p>\n

En el caso de NBCUniversal, la firma con sede en Los Gatos podr\u00eda aprovechar la unidad de v\u00eddeo publicitario de Comscast, que cuenta con capacidades para soportar publicidad program\u00e1tica. Adem\u00e1s del equipo de ventas de publicidad del broadcaster, que ser\u00eda responsable de vender anuncios de Netflix en Estados Unidos y Europa.\u00a0<\/span><\/p>\n

Respecto a Google, el diario estadounidense informa del inter\u00e9s de Netflix por la tecnolog\u00eda responsable de servir los anuncios del gigante de la publicidad online, adem\u00e1s de su experiencia sirviendo anuncios de v\u00eddeo gracias a Youtube y Youtube TV.\u00a0<\/span><\/p>\n

Preguntados por Adweek, desde Netflix aseguran estar todav\u00eda \u201cen la etapa inicial de decidir cu\u00e1nto contenido vamos a lanzar con un precio m\u00e1s bajo y la herramienta que soporte los anuncios, y no se ha tomado ninguna decisi\u00f3n. Todo es especulaci\u00f3n\u201d.\u00a0<\/span><\/p>\n

A ellos podr\u00eda sumarse la tecnolog\u00eda publicitaria de Roku, a la que Netflix tendr\u00eda acceso gracias a la posible compra del operador. Seg\u00fan informaron recientemente empleados de Roku, el consejo se encuentra en conversaciones con la OTT para cerrar un acuerdo de compra.\u00a0<\/a><\/span><\/p>\n

El pasado mayo, Netflix informaba a sus empleados de la fecha en la que prev\u00e9n lanzar el nuevo modelo de suscripci\u00f3n basado en publicidad, un d\u00eda entre octubre y diciembre de 2022. Se sumar\u00eda en su pa\u00eds natal a otros operadores que ya sirven una opci\u00f3n AVOD, como Peacock, Hulu o HBO Max y pr\u00f3ximamente (tambi\u00e9n a nivel global) Disney+.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

El gigante del v\u00eddeo en streaming se halla en conversaciones con Google y NBCUniversal para integrar su tecnolog\u00eda publicitaria en el pr\u00f3ximo modelo AVOD. <\/p>\n","protected":false},"author":29,"featured_media":155123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[194],"class_list":["post-155111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-television"],"acf":[],"yoast_head":"\nNetflix, en conversaciones con Google y NBCUniversal para lanzar AVOD<\/title>\n<meta name=\"description\" content=\"Netflix se halla en conversaciones con Google y NBCUniversal para integrar su tecnolog\u00eda publicitaria en el pr\u00f3ximo modelo AVOD.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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