{"id":155072,"date":"2022-06-23T14:56:35","date_gmt":"2022-06-23T12:56:35","guid":{"rendered":"https:\/\/ipmark.com\/?p=155072"},"modified":"2022-06-23T14:56:35","modified_gmt":"2022-06-23T12:56:35","slug":"mcdonalds-celebra-diversidad-campana-inclusion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=155072","title":{"rendered":"McDonald&#8217;s celebra la diversidad con \u00abSeas como seas, McDonald&#8217;s va contigo\u00bb"},"content":{"rendered":"<p><strong>McDonald&#8217;s da un paso m\u00e1s en la celebraci\u00f3n del Orgullo LGTBIQ+ al lanzar \u00abSeas como seas, McDonald&#8217;s va contigo\u00bb, donde demuestra que todas las personas, sean del colectivo que sean, tienen cabida en el equipo de la cadena de restauraci\u00f3n.\u00a0<\/strong><\/p>\n<p>La compa\u00f1\u00eda invita a todos aquellos que quieran unirse a su plantilla a conocer su\u00a0<strong>cultura DEI <\/strong>\u2014Diversidad, Equidad e Inclusi\u00f3n\u2014. La marca ha lanzado la web <a href=\"http:\/\/www.mcdonaldsvacontigo.es\">www.mcdonaldsvacontigo.es<\/a>, donde\u00a0muestra informaci\u00f3n detallada sobre sus acciones,<strong> adem\u00e1s de compartir historias a trav\u00e9s del embajador de la cultura DEI y del colectivo LGTBIQ+\u00a0<\/strong>de la empresa:\u00a0<strong>Albert Garrit<\/strong>.<\/p>\n<p>\u00c9ste conversa con sus compa\u00f1eros\u00a0<strong>Tania Garc\u00eda<\/strong>, personal de restaurante y embajadora de la marca;\u00a0<strong>Diego Trombatore<\/strong>, HR &amp; DEI\u00a0<em>manager<\/em>; y\u00a0<strong>Paloma Cabral<\/strong>, directora corporativa de\u00a0<strong>McDonald&#8217;s Espa\u00f1a<\/strong>.<\/p>\n<p><strong>McDonald&#8217;s<\/strong> cuenta con unas camisetas que\u00a0<strong>ya se han convertido en s\u00edmbolo de su cultura DEI<\/strong> a trav\u00e9s del mensaje \u00ab<em>Lovin&#8217; her, him, them, me<\/em>\u00bbm una reivindicaci\u00f3n por la inclusi\u00f3n y la diversidad que comparte con las personas de su equipo y con la sociedad.<\/p>\n<h2>Plan de inclusi\u00f3n pionero<\/h2>\n<p>Desde 2020, la compa\u00f1\u00eda cuenta con un\u00a0<strong>plan de inclusi\u00f3n\u00a0<\/strong>que tiene como objetivo <strong>identificar y eliminar las barreras que impiden un trato justo a los grupos infrarrepresentados<\/strong>.<\/p>\n<p>El plan cuenta con\u00a0<strong>m\u00e1s de 35 medidas\u00a0<\/strong>que garantizan que todas las personas tengan las mismas oportunidades. \u00c9stas giran en torno a distintos ejes de actuaci\u00f3n: <strong>acceso al empleo, pol\u00edtica salarial, conciliaci\u00f3n, salud laboral y violencia de g\u00e9nero, entre otros<\/strong>.<\/p>\n<p>\u00abLas empresas debemos trabajar para lograr que todos los trabajadores se sientan a gusto con su propia identidad sexual\u00bb, comparte\u00a0<strong>Paloma Cabral.\u00a0<\/strong>\u00abEs un trabajo diario que seguiremos desarrollando de forma incansable para garantizar el bienestar de todos nuestros empleados\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A trav\u00e9s de esta campa\u00f1a, la marca quiere demostrar que todas las personas, sin importar su colectivo, tienen cabida en el equipo de la cadena de restauraci\u00f3n. <\/p>\n","protected":false},"author":6924,"featured_media":155077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-155072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonald&#039;s celebra la diversidad con \u00abSeas como seas, McDonald&#039;s va contigo\u00bb<\/title>\n<meta name=\"description\" content=\"La marca quiere demostrar que todas las personas, sin importar su colectivo, tienen cabida en 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